The Turkish Tourism Board has launched a learning platform featuring 30 new courses to promote holidays in Turkey.
- The platform is part of the ‘All in Turkey’ initiative, with plans to extend the course count to 40 by the end of 2025.
- Courses explore Turkey’s most popular cities and emerging travel trends, enhancing agents’ knowledge and sales capabilities.
- Successful completion of quizzes earns agents a ‘Turkey Tourism Specialist’ certificate, improving professional credentials.
- Additional marketing resources are provided to assist in effectively selling Turkey as a prime holiday destination.
The Turkish Tourism Board has introduced a new educational platform offering 30 comprehensive courses aimed at enhancing the ability of agents to market holidays in Turkey effectively. The initiative, dubbed ‘All in Turkey’, aims to significantly elevate the knowledge and competitiveness of travel agents, empowering them to pitch Turkey as a top travel destination.
Anticipating growth, the platform plans to expand its course offerings to 40 by the end of 2025. These courses are meticulously designed to cover a range of subjects, including Turkey’s most popular tourist cities and emerging holiday trends within the nation. This forward-thinking approach seeks to not only educate but also adapt agents to the evolving landscape of tourist demand, ensuring they remain competitive and informed.
Each course is accessible through a dedicated website and varies in length, allowing participants the flexibility to learn at their own pace. The inclusion of photos, videos, and detailed commentaries assists in delivering a rich understanding of the content, vital for agents aiming to enhance their client’s travel experience. The certification process, requiring a minimum score of 70% on an evaluative quiz, culminates in the awarding of a ‘Turkey Tourism Specialist’ certificate, a credential that holds significant value in the travel industry.
The Turkish Tourism Board has also provided an array of marketing resources designed to bolster agents’ efforts in promoting Turkey. These resources serve to complement the educational material, supplying agents with essential tools to engage prospective holidaymakers more effectively. By equipping agents with these resources, the tourism board ensures that the travel industry can represent Turkey’s diverse attractions in a compelling and informed manner.
The Turkish Tourism Board’s initiative marks a strategic push to equip agents with the skills necessary to boost Turkey’s profile as a leading holiday destination.
