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    Home » AI will not replace jobs, asserts Tui’s HR chief
    Tourism

    AI will not replace jobs, asserts Tui’s HR chief

    News TeamBy News Team13/03/2024No Comments2 Mins Read
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    A recent announcement by a Tui Group executive insisted that AI will not lead to job losses.

    • Tui’s collaboration with its workers’ council ensures AI’s ethical implementation.
    • Training programmes are being developed to enhance employee adaptability to AI.
    • AI aims to increase productivity and efficiency rather than replacing jobs.
    • Tui representatives stress the importance of human oversight in AI applications.

    The introduction of artificial intelligence (AI) technology will not displace jobs, according to a senior official at Tui Group. The executive board of Europe’s largest travel group has established a joint policy paper with its workers’ council, which outlines guidelines for implementing AI with a focus on employee impact.

    Nearly 7,000 employees have participated in two initial e-learning courses on generative AI, underlining the company’s commitment to preparing its workforce for a future integrated with AI technologies. This policy paper acts as a framework for the use of AI, emphasising its potential while safeguarding staff interests.

    Tui is introducing training programmes to equip employees with the necessary expertise to leverage generative AI in their roles effectively. The aim is to enhance productivity and efficiency, ensuring employees are prepared for high-value tasks in a tech-driven environment.

    Group chief people officer Sybille Reiss stated that Tui plans to extensively integrate AI in its systems and daily operations, focusing on employee skill enhancement rather than job elimination. According to Reiss, the company believes that AI will not eliminate jobs but transform certain roles, underscoring the need for employee training in high-value tasks.

    Tui is proactively addressing the future of AI in employment by establishing an advisory team comprising company and employee representatives. This team will oversee AI’s technical progress and address related ethical and psychological concerns, ensuring that workplace conditions do not degrade with AI integration.

    Read Also  Ensuring GDPR Compliance in Personalised Travel Offerings

    Frank Jakobi, chair of the group works council, affirmed that Tui seeks to harness AI’s benefits responsibly. He emphasised that employment conditions would remain stable and highlighted the necessity of maintaining a diverse, equitable, and non-discriminatory work environment.

    In summary, Tui is dedicated to integrating AI in a way that complements and enhances its workforce’s capabilities without reducing employment levels.

    AI employee training Generative AI Tui Group workforce adaptability
    News Team

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    British Commuters Demand Fines for Train Behaviour They Admit Doing Themselves

    19/01/2026

    Dataroid secures $6.6M funding round to accelerate international growth

    17/01/2026

    Kenny Dillingham Salary Jumps to $7.5M with Arizona State Extension

    16/01/2026
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