Charlie Cooper has been appointed as the business development manager for Inghams, focusing on the north of England and Scotland.
- His role will span from Nottinghamshire to Scotland, incorporating Lincolnshire and North Wales, where he will focus on growing various brands.
- Inghams’ strategy includes strengthening partnerships across traditional retail and homeworking communities, particularly through their Walking product.
- Cooper brings extensive experience from roles at Wendy Wu Tours, Hoseasons, and US Airtours, complementing his passion for walking and skiing.
- His appointment is part of a broader effort to bolster trade sales through regional and partnership-focused initiatives.
Charlie Cooper has taken on the role of business development manager at Inghams, where his strategic focus will be on enhancing trade sales across northern England and Scotland. This appointment involves overseeing territories from Nottinghamshire to Scotland, as well as Lincolnshire and North Wales. Cooper’s goal is to drive growth for Inghams and Santa’s Lapland brands within these regions.
The newly appointed manager will be actively engaged on the ground, visiting agents and facilitating various initiatives such as ‘walk and talks’, familiarisation trips, and training sessions. This hands-on approach is designed to educate agent partners about the products and foster stronger partnerships.
Head of agency sales, Julie Franklin, expressed enthusiasm about Cooper joining the team, highlighting his reputation and unique skills in enhancing agent education. She noted the importance of Cooper’s contributions, especially his passion for walking and skiing, in offering something distinctive to the team.
Inghams is committed to expanding its trade partnerships, aiming to create robust connections both in high street stores and within the homeworking sector. A significant focus is placed on promoting the Inghams Walking product, leveraging Cooper’s positioning in the north, as well as the support from other team members like Sasha Darling in the south and Frankie Welchman, the new partnership executive.
The strategy underscores a commitment not only to strengthen existing local partnerships but also to broaden Inghams’ market influence through innovative engagement and support structures for trade partners.
This strategic appointment signals Inghams’ dedication to invigorating trade partnerships and regional growth.
