Fred Olsen Cruise Lines partners with Tui Musement to enhance passenger experiences.
- The partnership allows for independent exploration of ports with Tui Musement’s platform.
- The collaboration connects Fred Olsen’s digital channels with Tui’s extensive excursion offerings.
- Thousands of activities across all ports are now available for online booking.
- This innovation aims to disrupt the cruise industry and enrich travel experiences.
Fred Olsen Cruise Lines has entered a strategic partnership with Tui Musement, offering its passengers the opportunity to explore ports independently. This collaboration allows travellers to utilise Tui Musement’s platform for accessing tickets to a myriad of attractions and activities.
The platform is seamlessly integrated with Fred Olsen’s digital channels, ensuring that passengers can plan their excursions with ease. By making thousands of excursions, activities, and attraction tickets available across all ports, Fred Olsen empowers their guests to personalise their travel experiences.
Nishank Gopalkrishnan, Chief Commercial Officer at Tui Musement, heralded the venture as an innovative step forward, stating that it would ‘positively disrupt the cruise industry and further reinforce Tui Musement’s position as the tours and activities partner of choice for the world’s leading travel businesses.’
Stephanie Farrow, Fred Olsen’s Itinerary Product and Destination Experience Manager, expressed excitement about this joint effort, noting how many customers cherish the flexibility and autonomy this platform provides. While some passengers enjoy guided shore tours, others prefer exploring at their pace with the chance to visit various attractions or museums independently.
The collaboration underscores Fred Olsen’s commitment to prioritising guest experiences. Passengers on the ships Bolette, Borealis, and Balmoral can now venture to stunning destinations such as the lesser-known islands of the Azores, the picturesque Norwegian fjords, Iceland, and the enchanting Adriatic coast by the year’s end.
Fred Olsen’s partnership with Tui Musement redefines passenger experience by merging innovative excursion options with digital convenience.
