A significant leadership transition is underway at Barbados Tourism Marketing Inc (BTMI) with new senior appointments designed to strengthen the organisation’s global presence.
- Andrea Franklin has been appointed as the new chief executive officer following an extensive recruitment process aimed at finding a well-qualified candidate for this pivotal role.
- Cheryl Carter, who previously served as UK director, has been promoted to the newly established position of chief operating officer to oversee operational functions and external market performance.
- Carter’s previous achievements include record-breaking tourist arrivals from Barbados’s primary market during her tenure as interim head of global markets.
- Tourism Minister Ian Gooding-Edghill has expressed confidence in these appointments, highlighting Franklin’s extensive local experience in tourism and hospitality as a distinct advantage.
In a pivotal move aimed at enhancing Barbados’ tourism strategy, Andrea Franklin has been confirmed as the new CEO of Barbados Tourism Marketing Inc (BTMI). The appointment follows what the organisation has described as an ‘intense recruitment exercise’ aimed at securing the most qualified individual for the role. Franklin, known for her substantial experience within the tourism and hospitality sectors in Barbados, is slated to assume her position on April 1.
Cheryl Carter, who has served with distinction as the UK director, has been elevated to the role of chief operating officer. In this capacity, Carter will manage the operational facets of the organisation and drive the success of all external markets. Her experience spans 26 years, and she achieved record-breaking tourist arrivals while acting as the interim head of global markets in 2019, securing the highest figures from Barbados’s key source market.
Tourism and international transport minister, Ian Gooding-Edghill, has praised the meticulous selection process conducted by the BTMI board. He remarked, ‘Ms Franklin is a homegrown, well-educated, and experienced tourism and hospitality practitioner who has come through the ranks to reach the top tourism post in Barbados.’ This sentiment underscores the confidence placed in Franklin’s ability to lead the BTMI towards future success.
The strategic appointments of Andrea Franklin and Cheryl Carter are poised to bolster Barbados Tourism Marketing Inc’s leadership and market reach.
