Not in the Guidebooks has proudly achieved B Corp certification, marking a significant milestone in sustainable and experiential travel.
- The certification is granted to organisations meeting high standards in societal and environmental performance and transparency.
- The status positions Not in the Guidebooks as a leader among travel companies prioritising sustainable practices.
- The accolade comes shortly after their Travelife accreditation, reinforcing their commitment to sustainability.
- Founder Carol Savage hailed the certification as a validation of the company’s mission and innovative travel offerings.
Not in the Guidebooks has reached an important milestone by achieving the prestigious B Corp certification, a testament to their efforts in transforming the travel industry with sustainability at its core. B Corp certification is awarded to companies that meet strict social and environmental standards, making it a globally recognised validation of responsible and sustainable business practices. With only 8,254 businesses achieving this status globally, Not in the Guidebooks joins an elite group committed to making a positive impact.
The company has demonstrated exceptional commitment to societal and environmental performance, earning this recognition just six months after acquiring the Travelife accreditation. This achievement underscores Not in the Guidebooks’ dedication to providing experiential holidays that not only delight customers but also support local communities and ecosystems.
Founder and Chief Executive Carol Savage expressed her pride, stating, “It’s an amazing accolade for the business that we have been B Corp certified.” She emphasised the company’s vision to make a significant difference in the travel sector by delivering top-quality experiences while fostering community support and environmental awareness.
Not in the Guidebooks aims to be the ‘go to’ brand for agents seeking to offer unique, sustainable travel experiences. Savage noted the growing consumer interest in immersive and responsible travel, highlighting the company’s role in guiding trade partners and customers towards sustainable travel practices.
The company’s rigorous auditing process ensures they are taking practical steps to protect the planet and benefit communities. Savage also acknowledged the hard work and dedication of her team in achieving this certification, recognising their commitment to the company’s sustainable mission.
Achieving B Corp status cements Not in the Guidebooks’ role as a leader in sustainable travel, validating their ongoing efforts to make a positive impact.
