Not in the Guidebooks has strengthened its team with two strategic hires, underlining its commitment to growth and innovation in the travel sector.
- Caroline Burroughs has joined as the trade sales development manager, bringing over two decades of industry experience.
- Hannah Young takes on the role of product executive, leveraging her extensive knowledge of tailormade and group travel.
- Both hires aim to enhance Not in the Guidebooks’ offerings, focusing on experiential and sustainable travel experiences.
- The company is focused on expanding its long-haul product portfolio and creating awareness within the trade.
Not in the Guidebooks has made significant strides in bolstering its team, welcoming Caroline Burroughs and Hannah Young to key positions. Caroline Burroughs joins as the new trade sales development manager. Her career spans over 20 years, having worked with reputable travel brands including Wendy Wu Tours and Thomas Cook, where she managed numerous retail stores and served as a regional manager. Burroughs’ expertise in forging relationships with travel partners is expected to play a pivotal role as she focuses on driving trade awareness and engagement for Not in the Guidebooks.
In the role of product executive, Hannah Young brings a wealth of experience from her previous positions with Newmarket Holidays, African Travel Resource, and more. Her broad travel experience, particularly in arranging customised trips across continents such as North America and Oceania, aligns perfectly with Not in the Guidebooks’ aim to develop an extensive long-haul product portfolio. Young’s appointment highlights the company’s strategy to offer unique travel experiences that stand out in a competitive market.
Debbie Sowden, sales director, emphasised the importance of these appointments by stating, “We are growing our team all of the time, and it’s great that we continue to attract such high calibre talent to our business.” Sowden praised both hires for their relevant industry experience and noted their potential contributions to enhancing the company’s travel offerings.
Burroughs expressed her enthusiasm about the opportunity to utilise her experience in a growing company, saying, “After working for a number of large established brands, I was drawn to Not in the Guidebooks as I feel it enables me to fully utilise my wealth of travel retailing experience and make a difference to what is a relatively new brand.” Her focus will be on promoting innovative, immersive, and sustainable travel itineraries.
Young shared her excitement, remarking, “I was attracted to Not in the Guidebooks as I love their unique holiday and day experiences which are refreshingly different to the majority of what other travel companies offer.” Her role is expected to enhance the quality and variety of the travel experiences provided by the company.
The new hires at Not in the Guidebooks signify a strategic move to strengthen the company’s position in the experiential travel market.
