New Deal Europe brings together tourism stakeholders in London on April 16.
- This annual event showcases 12 Southeast European countries to global buyers.
- Anticipation of a sell-out event with increased supplier participation is high.
- A focus on educational programmes offering insights into the region is highlighted.
- The event promises enhanced supplier quality and diverse destination offerings.
New Deal Europe, the leading tourism event for Southeast Europe, will convene in London on April 16. This significant annual forum not only brings attention to tourism suppliers from 12 diverse countries, spanning from Slovenia to Greece, but also connects them with global buyers eager to explore this region. The event serves as a hub for pre-arranged meetings, facilitating targeted discussions and collaborations.
A sell-out is expected this year, reflecting the event’s growing influence and reach within the travel industry. This year brings a strategic expansion in the variety of suppliers attending, aiming to provide attendees with a profound insight into Southeast Europe’s potential. Robert Dee, Director of New Deal Europe, highlighted the success of the previous year’s event, which featured over 1,000 focused meetings and a comprehensive educational programme. He expressed enthusiasm for this year’s expanded supplier breadth, stating, “We are giving those with an understanding of the region the chance to take a really deep dive, whilst offering operators a perfect introduction to Southeast Europe.”
Co-founder Tine Murn echoed this sentiment, emphasising the quality of this year’s supplier lineup. The 2024 event is poised to exceed past offerings with a superior selection of destination choices, accommodation providers, and destination management companies (DMCs). Murn remarked, “We are delighted with the quality of suppliers we have lined up to take part this year, boasting the best selection of destinations and accommodations thus far.” This commitment to quality and variety underscores the event’s role in promoting Southeast European tourism on a global stage.
New Deal Europe 2024 is set to offer unparalleled opportunities for exploring Southeast European tourism.
