Journey Latin America expands its offerings by launching a new brand, Journeyscape, that will focus on the US and Canada.
- Journeyscape will become available through trade from July 15, following its initial release to the company’s direct clients.
- This marks the first time Journey Latin America has ventured beyond Central and South America, with over 60 curated journeys planned.
- The company has utilised its expertise to provide both classic and off-the-beaten-track experiences in North American destinations.
- The launch reflects a strategic move to attract return customers by offering diverse destinations and tailored travel experiences.
Journey Latin America has taken a bold step towards diversification by introducing its new brand, Journeyscape, which specialises in travel experiences throughout the US and Canada. This initiative is set to be available through trade starting 15th July, expanding beyond its traditional Central and South American territories.
With almost 45 years of experience in tailoring small, escorted group tours, Journey Latin America is branching out to North America for the first time. The new offering includes more than 60 meticulously selected journeys aimed at capturing the essence of both countries.
Stuart Whittington, the head of product, expressed enthusiasm about this new venture, stating, “With the launch of Journeyscape, we’re bringing our expertise, philosophy and passion to the US and Canada. We’re excited to be working with some incredible local partners to offer classic trips and off-the-beaten-track experiences that cover the length and breadth of North America.”
The expansion has been strategically planned over several years, intending to serve loyal clients better and entice them with new destinations. Managing Director Sarah Bradley commented that the new programme aligns with the existing style of Journey Latin America and further emphasised the excitement of this broadening focus.
Journeyscape’s diverse offerings include a range of itineraries such as a 12-day ‘Rockies, Whales and Bears’ self-drive tour in Alberta and British Columbia and a 22-day ‘The Real Route 66 Extended’ road trip from Chicago to Santa Monica. More adventurous options like a 19-day ‘Alaskan Expedition Cruise’ also await, featuring unique experiences supported by onboard scientists.
This strategic expansion into North America is a testament to Journey Latin America’s commitment to innovation and client satisfaction.
