The focus on sustainability in travel echoes a ‘people-first’ approach, stressed by industry leaders.
- Panellists at the conference highlighted the vital role of employees and partners in advancing sustainability goals.
- ‘Travel Positive’ framework introduced by Jessica Matthias prioritises people at the core of sustainability efforts.
- Rebecca Brett advocates for the transformative potential of volunteering in sustainable tourism initiatives.
- Anne Lotter emphasises maintaining community relationships as central to sustainability efforts.
In a discussion at the Connected Travel Marketplace conference, experts underscored the importance of a ‘people-first’ strategy in implementing sustainability in the travel sector. Panellists highlighted that employees and partners are pivotal in realising effective Environmental, Social, and Governance (ESG) objectives.
Jessica Matthias, the global director of sustainability at Sabre Group, elaborated on her initiative, the ‘Travel Positive’ framework. She emphasized prioritising people within the company’s three-pillar strategy. She stated that without engaging and supporting people effectively, achieving sustainability goals would remain unattainable.
Rebecca Brett from Bedsonline pointed to the role of volunteering as a powerful force for good in sustainable tourism. She discussed her company’s participation in micro-destination development in Mexico, with future initiatives planned in Brazil, Morocco, and India. Such involvement not only aids communities but also catalyses broader positive impacts.
Anne Lotter, executive director of the Global Travel Education and Training Portal, stressed the importance of sustaining community relationships. She detailed how her educational charity focuses on supporting youth, women, marginalised, and indigenous groups globally, illustrating the social dimensions of sustainability.
Mary Harris, adding to the discussion, noted a significant uptick in global demand for sustainable travel, yet pointed to a supply gap. She revealed that while a majority of travellers value sustainability, many feel that adequate sustainable travel options are lacking, presenting both a challenge and an opportunity for the industry.
A people-focused strategy is essential for advancing sustainability goals in the travel industry.
