Sales at Not Just Travel (NJT) have surged by 40% year-on-year, extending the peak season into April.
- The increase in sales has come with a 10% rise in average booking values compared to April 2023.
- NJT’s growth strategy focuses on expanding its consultant base and improving training and onboarding.
- Ami Wood, a NJT consultant, achieved £270,000 in bookings in April, highlighting significant demand.
- The travel franchise’s success demonstrates a shift in UK travel business dynamics, moving from seasonal peaks to a sustainable marathon.
Not Just Travel (NJT) has experienced a remarkable 40% increase in sales year-on-year, indicating a trend that sees traditional peak travel periods extending into April. This surge in sales coincides with a 10% increase in average booking values when compared to the same period in 2023, reflecting a growing consumer willingness to invest in quality travel experiences.
NJT’s strategic focus has been on expanding its consultant base, enhancing training, and improving onboarding processes. Co-founder Steve Witt emphasised, “Traditionally, travel sales have spiked in the first quarter before dipping in April, but this year NJT sales have increased.” This statement highlights a transformative approach in the travel sector, where the focus is on consistent, year-round business growth rather than seasonal bursts.
Consultant Ami Wood has illustrated the effectiveness of NJT’s approach by generating £270,000 in bookings in April. Having started her travel business “as a hobby” in 2022, Ami said, “Bookings have been phenomenal since I joined Not Just Travel.” Her success underscores the strong demand and the benefits of the self-employed travel consultant model.
The company attributes its 2024 sales performance to a focused growth strategy, which includes not only an increase in consultant numbers and better training but also a concerted effort to enhance their cruise offerings and the rollout of the new Wow Travel app. These initiatives are supported by the exceptional service provided by NJT’s travel consultants, which Steve Witt confirms, “Most other travel businesses in the UK do not turn over in one year what we’ve achieved in just a few months.”
The sustained growth and extended peak periods at NJT signify a pivotal shift in the UK’s travel industry towards a more consistent, robust market.
