Vibe by Jet2holidays continues as the travel partner for ITV’s Love Island for the third consecutive year, demonstrating commitment to independent agents.
- The partnership aims to drive sales and awareness through bespoke marketing strategies and competitions for travel agents and homeworkers.
- Vibe by Jet2holidays will support independent agents to boost their sales with branded merchandise and social media collateral.
- Lloyd Cross recognises Love Island as a major opportunity to showcase Vibe by Jet2holidays’ unique offerings.
- ITV’s Jason Spencer emphasizes celebrating the synergy between the brands for unforgettable viewer experiences.
For the third year running, Vibe by Jet2holidays has been confirmed as the designated travel partner for ITV’s popular reality show, Love Island. This collaboration underscores Vibe’s ongoing commitment to working closely with independent travel agents by utilising the show’s wide-reaching influence to enhance sales and brand awareness.
A variety of tailored marketing initiatives have been developed to assist these agents. Among these strategies are window posters, social media collateral, and branded merchandise, all designed to capture attention and promote engagement with the brand. The initiative also includes enticing competitions, allowing agents to win exclusive Love Island merchandise when they secure summer bookings and subscribe to trade emails.
Lloyd Cross, the trade sales general manager, explained the significant impact of the Love Island partnership on their brand: “Following the huge success of our brand partnership with Love Island last year, Vibe by Jet2holidays will be the official travel partner of the show for the third year running. Love Island is one of the most talked-about shows of the summer, so this partnership is the perfect way for us to showcase all the many benefits that make Vibe by Jet2holidays the go-to place to book some summer sunshine.”
The collaboration extends beyond mere branding exercises; it represents a strategic effort to empower independent travel agents by providing them with the tools and opportunities necessary to grow their businesses. The well-curated promotional efforts emphasise the brand’s dedication to mutually beneficial partnerships.
ITV business development director, Jason Spencer, expressed enthusiasm for the continued collaboration: “We’re thrilled to announce that Vibe by Jet2holidays is back as our travel partner for another summer with Love Island. We’re ready once again to celebrate the vibrant connection between our brands and deliver unforgettable experiences for our viewers.”
Vibe by Jet2holidays’ enduring partnership with Love Island highlights its strategic focus on innovative marketing and agent support.
