Wendy Wu Tours is responding to increased interest in Japan following the BBC’s latest travel series.
- The operator has added 17 autumn departures to cater for a 52% surge in bookings.
- Popular tours to other destinations, including China and Southeast Asia, are also seeing discounts this month.
- South Korea, featured in the travel series, is experiencing renewed interest, with top-selling tours available.
- The company is encouraging immediate bookings for popular times, such as the Cherry Blossom season in 2025.
Wendy Wu Tours is witnessing a significant rise in interest for Japan, attributed to the inspiration from BBC’s travel programme, Race Across the World. In response, the tour operator has announced the addition of 17 new departures for Japan this autumn, reflecting a substantial 52% increase in bookings over the past weeks. This strategic expansion aims to meet the growing demand from travellers eager to explore Japan’s rich culture and landscapes.
Additionally, Wendy Wu Tours is offering a £1,000 discount until July 1 on a variety of popular escorted tours. This includes destinations such as China, Southeast Asia, India, and Sri Lanka, as well as select tours in South America, Central Asia, Africa, Europe, and the Middle East. Such incentives are designed to make these sought-after experiences more accessible to a wider audience.
South Korea, another highlight of the BBC series, is seeing an increase in popularity. Tours such as the ‘Essence of South Korea & Japan’ now rank among Wendy Wu’s best sellers. This trend underscores a growing curiosity and enthusiasm among travellers for Southeast Asian destinations.
There has also been a notable increase in last-minute bookings for Japan’s renowned Cherry Blossom season in 2025, quickly reaching capacity. This indicates a strong interest in seasonal and culturally immersive travel experiences.
Gary King, head of trade sales, stated, “The excitement generated by Race Across the World has truly been unprecedented. We’ve seen a dramatic surge in bookings, particularly for our Japan tours.” King adds that the tour company’s new ‘Wanderlust Sale’ is a token of appreciation to customers, aimed at rewarding them with value and security in booking trips led by experienced guides.
The growing allure of Asian destinations, highlighted by recent media, promises enriching travel experiences with secured bookings.
