Julia Lo Bue-Said, the CEO of Advantage Travel Partnership, recently featured in a local radio ‘Job Swap’ quiz on BBC Three Counties Radio.
During the quiz, she had an opportunity to underscore the numerous benefits of booking through travel agents, despite a light-hearted termination at its conclusion.
Julia Lo Bue-Said, Chief Executive of Advantage Travel Partnership, engaged in a radio segment on BBC Three Counties Radio’s ‘Job Swap’ quiz, which covers Buckinghamshire, Hertfordshire, and Bedfordshire. The segment aimed to highlight various professions by swapping roles temporarily. Bue-Said competed against host Babs Michel, answering three questions about celebrities and TV, whereas Michel answered questions on travel.
Throughout the quiz, Bue-Said effectively promoted the expertise of travel agents and the unique value they provide. She articulated the crucial role agents play in ensuring customers’ travel needs are met, whether for leisure or business purposes. “I work in the best industry ever, I work in the travel industry,” she remarked, emphasising the dedication and service provided by the 750 agents associated with Advantage Travel Partnership.
She confidently identified Lady Gaga as godmother to Elton John’s sons, Poplar as the setting for ‘Call the Midwife,’ and acknowledged Winona Ryder’s past shoplifting arrest. However, Michel won the tiebreaker by accurately estimating the number of aircraft in the sky at any one time.
The Advantage Travel Partnership also featured the segment on its Facebook page, praising Bue-Said’s performance and her efforts to spotlight their travel agents’ expertise. Her tweet read, ‘Was a fun way to start the morning @BBCBabs_michel @BBC3CR thanks for having me on Job Swap and for firing me Back to the day job….’,
Additionally, she directed listeners to the Advantage website for helpful information, stressing that it is a valuable resource for holiday planning, reinforcing the consortium’s commitment to exceptional customer service.
The segment exemplified a novel approach to engaging the public and reinforcing the essential role of travel agents in today’s travel landscape.
These initiatives are a testament to the potential of innovative marketing strategies in enhancing public perception and recognition of the travel agent profession.
Julia Lo Bue-Said’s participation in the ‘Job Swap’ quiz successfully showcased the expertise and dedication of Advantage Travel Partnership’s agents.
Despite the playful ‘firing,’ she managed to effectively communicate the significant benefits of using travel agents, highlighting the essential services they provide.
