Chris North has recently taken on a new role as a non-executive director at the AI travel start-up, Go There Travel. The company has been founded by Ian Champness, who is previously associated with the FSS Travel & Leisure Systems. This appointment marks a significant shift in North’s career, following his long tenure at Vertical Systems.
Chris North’s New Venture
Having spent 25 years at Vertical Systems, Chris North steps into the role of non-executive director at Go There Travel. This start-up aims to revolutionise travel search with artificial intelligence, offering fresh solutions for travel agents. North’s experience and leadership are expected to drive growth and innovation.
North previously held the CEO position at The Big Golf Company, indicating his versatility and ability to adapt in various sectors. His transition to Go There Travel reflects a keen interest in advancing technological solutions within the travel industry.
Revolutionary AI Travel Widget
Go There Travel has introduced an AI travel assistant widget designed to transform how travel agents interact with clients. This innovative tool integrates with Open AI’s ChatGPT, enhancing the search process for both agents and consumers.
The widget filters out unrealistic enquiries, allowing agents to focus on genuine potential clients. By doing so, it is expected to improve lead quality and boost sales conversion rates. The integration with AI aims to bridge the gap between technology and personalised travel service.
Industry Response and Expectations
The travel sector anticipates substantial benefits from the AI widget.
Industry stakeholders are optimistic about its potential to streamline operations and improve customer satisfaction.
Experts suggest that such technological advancements are essential for maintaining competitiveness in a rapidly evolving market.
Strategic Insights from Chris North
Chris North has highlighted the widget’s ability to ease initial customer interactions, emphasising its utility for travel agents.
He noted, “The AI widget offers a transformative approach, enabling agents to focus on providing value-added service to clients close to booking.”
North’s endorsement of this technology underscores its potential impact on the travel industry.
Growth Opportunities for Go There Travel
The collaboration between North and Champness is poised to foster swift growth and market penetration for Go There Travel.
Champness expressed his confidence in North’s capabilities, citing his extensive contacts in the trade as significant assets.
This strategic partnership signals a promising future for the start-up, as it aims to leverage AI technology for business expansion.
Harnessing AI for Competitive Advantage
The AI travel assistant is crafted to transform a potential obstacle into a strategic opportunity for travel agents.
By amalgamating AI with agents’ expertise, the search widget provides personalised travel advice and solutions.
Champness noted, “Integrating an AI travel assistant allows agents to compete effectively with online travel agencies and search engines, by offering bespoke services.”
Prototype Testing and Feedback
Go There Travel is actively seeking agents to test their AI widget prototype.
Early feedback will be instrumental in refining the tool for broader application in the travel market, ensuring it meets the specific needs and challenges faced by agents.
Chris North’s appointment at Go There Travel signifies a pivotal moment for the start-up, promising advancements in AI-driven travel solutions. The collaboration with industry veterans positions the company for success, as it seeks to harness technology for enhanced travel service delivery.
