Star Clippers is engaging travel agents through an inventive window display contest, offering a summer picnic reward worth £250. The initiative encourages agencies to creatively showcase Star Clippers while fostering relationships.
The window display competition is part of a broader strategy to boost Star Clippers’ visibility among UK high street agencies. The trade sales team will visit participating agencies to assess displays, ensuring alignment with the brand’s nautical theme.
Encouraging Creativity through Competition
Travel agencies are invited to participate in a unique competition hosted by Star Clippers, aimed at invigorating support and creativity within the industry. The challenge involves designing captivating window displays that highlight the allure of Star Clippers’ tall-ship offerings.
Agencies have until early July to prepare their displays, which will be evaluated by Star Clippers’ trade sales team. This initiative not only promotes Star Clippers but also seeks to engage with agents on a deeper level, recognising their role in brand promotion.
Incentives for Participation
A summer staff picnic party, set at £250, awaits the winning agency, providing a fun and rewarding incentive. The prize is intended to encourage participation and motivate agents to present Star Clippers in the most compelling way possible.
Fay McCormack, General Manager of Star Clippers’ UK GSA Fred Olsen Travel, articulated the importance of rewarding partners, stating, “It is important we maintain and develop our exceptional relationships with the trade.”
Strategic Visitations and Engagement
Beginning on July 8, Star Clippers’ trade sales team will embark on a two-week tour of UK high street agencies. Their objective is to engage directly with agents and capture the dynamic window displays in photographs.
During these visits, Star Clippers will not only assess the displays but also provide agents with a chance to participate in a lucky dip from a picnic hamper, fostering a sense of celebration and community.
Announcing the Winner and Social Media Involvement
The winner of the window display competition will be announced through Star Clippers’ e-blast and shared widely across their social media channels during the week of July 22. This approach ensures broad visibility and adds a layer of excitement to the announcement.
The use of social media as a platform for the announcement highlights Star Clippers’ commitment to engaging with a wider audience, leveraging digital tools to enhance brand recognition and involvement.
Strengthening Trade Relationships
This competition illustrates Star Clippers’ dedication to building and maintaining robust relationships with trade partners. By engaging agents in an interactive manner, they reinforce their position within the travel industry.
Through initiatives like this, Star Clippers underscores their commitment to collaborative efforts and mutual growth with their valued partners, emphasising trust and shared success in their ongoing strategies.
Key Dates and Execution Timeline
The initiative’s timeline is clearly defined, with window preparations concluding by early July and the trade team visits commencing on July 8. These strategic visits are integral to the competition’s success.
A structured timeline ensures both Star Clippers and participating agencies are aligned, facilitating a smooth execution and heightened anticipation within the industry for the final results announcement.
Conclusion of the Competition
As the competition draws to a close, anticipation builds among participating agencies, each hoping to secure the coveted prize. The initiative successfully serves as a testament to Star Clippers’ innovative approach to trade partnerships.
In conclusion, Star Clippers’ window display competition not only incentivises creativity among agents but also strengthens trade relationships. This initiative reflects the company’s commitment to fostering partnership and innovation within the travel industry.
