On January 28, 1989, Graeme and Joan Brett embarked on a journey that would shape the travel landscape of South Shields. As they prepare to celebrate the 35th anniversary of Westoe Travel, the Bretts reflect on their agency’s history and accomplishments.
Founded in the family’s newsagent’s premises, Westoe Travel has grown from humble beginnings to become a cornerstone of the travel industry in South Shields, offering a diverse range of travel options.
From Humble Beginnings to Industry Pillar
Westoe Travel began its operations with a simple offering: Blue Line coach tickets to London. Over the years, the agency expanded its services to include a comprehensive range of travel options, from hotels to rail and coach holidays within the UK. By joining the Abta network, Westoe Travel diversified further, providing holidays from various tour operators, thus broadening their clients’ horizons.
Joan Brett commented on the journey, stating, “Being independent and part of the Worldchoice consortium, we are not biased and can use the right tour operator for each customer’s preferences.” This statement underscores Westoe Travel’s customer-centric approach and commitment to personalised service.
Supporting the Community Through Tragedy and Triumph
The Bretts have always placed a strong emphasis on community, creating memories that resonate far beyond travel. The team, along with the South Shields community, raised over £33,000 in support of the families of Chloe Rutherford and Liam Curry following the 2017 Manchester Arena bombing. Graeme Brett remarked, “The support we received from Abta and so many people throughout the travel industry was amazing.”
Westoe Travel’s community involvement extends to joyous events as well. In May 2017, the agency facilitated transportation for South Shields FC supporters to Wembley, fostering a sense of local pride and celebration. The agency also supported Little Mix during their rise to fame on the X Factor by coordinating travel for band members’ families and promoting local support.
Milestones and Growth
Since its inception, Westoe Travel has experienced significant growth. The agency moved from the original newsagent location to its current premises at 120 Westoe Road in 2005. Despite the challenges posed by the London bombings, local MP David Miliband honoured his commitment to the agency by attending the opening ceremony.
In 2020, the Bretts launched Rail Adventures, their own tour operator, to provide rail-based holidays within the UK. Joan Brett noted, “This has been a huge success for us with sales far exceeding expectations.” The success of Rail Adventures epitomises the innovative spirit of Westoe Travel. Additionally, the team has expanded, doubling in size since the pandemic and integrating younger staff members who bring fresh perspectives and skills.
Adaptation to Changing Markets
Westoe Travel continues to adapt to the evolving travel market by embracing new opportunities and technologies. The agency has invested in apprenticeships to cultivate a skilled workforce. Key team members include manager Gillian Vogel, who has a background in law and international experience, and assistant manager Alice Appleby, who progressed from an apprentice to a leadership role.
Chloe Brown, an apprentice who graduated in 2022, is currently expanding her expertise in social media. More recently, the agency welcomed apprentices Maddy Amos, Charlotte Hanson, and Tia Finnigan, who are engaging in various sectors within the business. This approach ensures that Westoe Travel remains at the forefront of industry developments.
A Legacy of Dedication and Service
The Bretts’ dedication to their agency and community is evident in their relentless efforts to provide exceptional service. Westoe Travel has become synonymous with reliability and trust, fostering strong relationships with travel partners and clients alike. The agency’s involvement in community events and support for local causes further solidify its standing as a pillar of South Shields.
Reflecting on their journey, Graeme and Joan Brett attribute their success to the unwavering support of their team and the close-knit South Shields community. The 35th anniversary celebrations will not only highlight their professional achievements but also the deep bonds they have formed with those they serve.
Looking Forward to the Future
As Westoe Travel marks its 35th anniversary, the agency remains committed to innovation and excellence. The Bretts continue to spearhead initiatives that align with market demands and customer preferences. Their forward-thinking approach ensures that Westoe Travel will remain a leader in the travel industry.
The Bretts’ vision for the future encompasses expanding their offerings and embracing new travel trends. They aim to maintain the agency’s reputation for personalised service while integrating modern travel solutions. With a strong foundation and a clear vision, Westoe Travel is well-placed to navigate the evolving landscape of the travel industry.
Westoe Travel’s 35-year journey encapsulates growth, resilience, and community spirit. The agency has continually adapted to market changes while maintaining a focus on customer satisfaction and community engagement.
As they celebrate this milestone, Graeme and Joan Brett look forward to new opportunities and continued success, driven by their unwavering commitment to service and innovation.
