Jet2holidays announces launch of Vibe aimed at millennials

Jet2 has announced the launch of the new Vibe by Jet2holidays, which targets the ‘millennial mindset’ holidaymakers looking for a typical ’18-30s’ holiday overseas.

Vibe by Jet2holidays primarily focuses on younger customers and millennials, but will also serve the demands of a broad audience which includes first-time holidaymakers, bucket listers, and the experience-driven segment.

Vibe by Jet2holidays has a collection of hotels across almost 50 resorts assigned to four groups or ‘Vibes’. The four different Vibes cover a range of hotels and concept hotels with upmarket beach clubs, through to budget hotels.

The four vibes include: Iconic Vibe which includes a collection of hotels such as Ushuaia Ibiza Beach Hotel, Ibiza Rocks, Hard Rock Ibiza, BH Mallorca and Noa Glamping Resort; Party Vibe to cover party resorts; Pure Vibe enabling customers to enjoy pool parties, live performances and daytime DJs; and Chilled Vibe selection for luxury lovers offering exclusive extras, suited for Insta and poolside lounging.

Zoe Towers, Head of Product at Jet2holidays, said: ‘Vibe by Jet2holidays offers all the award-winning benefits of a Jet2holidays package, but what really sets this exciting new brand apart is the amount of time we’ve put into helping independent travel agents and customers choose a holiday that is tailored exactly to what they need. So, whether a customer wants out-out or chill-out, then our Iconic, Party, Pure and Chilled vibes help create that perfect holiday.

‘With everything from iconic 5-star hotels to 2-star hotels in the heart of the action, Vibe by Jet2holidays really does have something for everyone, and that’s before you add in all the award-winning Jet2holidays benefits which make us stand out from the crowd, such as transfers to and from the hotel, 22kg baggage and flexible durations, meaning customer choose the length of their holidays. We are doing what no other holiday company does, and are putting customers and independent travel agents in complete control of every element of their holiday through the launch of this new product, and we are very excited about what it means for younger customers and those with a millennial mindset.’

In addition to offering booking options for customers and independent travel agents, Vibe offers all the package benefits of Jet2holidays. These benefits include VIP customer service with flights, transfers to and from the airport and 2-5 star hotels included. Agents and customers also receive 22kg baggage allowance, and holidays of any duration to suit budgets and diaries, for GBP60 per person deposit with part payment plans available.