Regent Seven Seas Cruises has taken significant steps to strengthen its UK travel trade engagement by appointing Harriet Smith to its business development team. This strategic move is part of the brand’s effort to bolster its position in the luxury cruise market.
Smith joins a team led by Ed Lang, director of strategic accounts and business development, to provide enhanced support to travel agents promoting the fleet. Two new ships are anticipated to join in 2026 and 2029, adding to the excitement of their offerings.
The appointment of Harriet Smith is a pivotal moment for Regent Seven Seas Cruises’ business development strategy in the UK. Her integration into the team led by Ed Lang marks a renewed focus on strengthening travel trade relationships. With a background in luxury fashion and cruise reservations, Smith is expected to bring a unique blend of skills to the role.
Paul Beale, UK sales vice-president, endorses the team expansion: “At Regent, our main objective is to ensure that our partners are supported in growing their luxury cruise business.” This aligns with the broader mission of the cruise line to maintain and enhance its reputation.
The team’s exclusive Facebook page offers an additional layer of support, providing participating agents with top tips and the latest campaign information, ensuring they stay ahead in the luxury travel space.
The brand’s approach is to empower agents through strategic collaborations and continuous professional development, ensuring they deliver exceptional service to luxury travellers.
Her role focuses on nurturing existing relationships and forging new partnerships, essential for sustaining the brand’s position as a leader in luxury cruising.
Paul Beale notes that these developments are strategically aligned with the company’s objectives to diversify and expand its luxury cruise offerings, ensuring these new ships meet evolving customer expectations.
The expansion of Regent Seven Seas Cruises’ UK trade team represents a calculated investment in future growth. By harnessing the talents of individuals like Harriet Smith, the brand is well-positioned to navigate the complexities of the luxury cruise market.
This strategic enhancement of the trade team reflects Regent Seven Seas Cruises’ commitment to maintaining its leadership in the luxury sector. The bolstered team will play a critical role in supporting the travel trade and driving the brand’s growth trajectory.
