Ramble Worldwide has announced the appointment of Jane Atkins as a non-executive director. This strategic move is part of the brand’s new trade distribution initiative.
The appointment follows the recent joining of Wayne Perks as managing director, and aims to leverage Atkins’ extensive experience in the travel industry.
Strategic Appointment of Jane Atkins
Ramble Worldwide, an established name in the travel sector, has strategically positioned itself for growth by bringing aboard Jane Atkins as a non-executive director. This appointment marks a significant step in the company’s efforts to enhance its trade distribution capabilities.
Atkins’ appointment is the first major decision by Wayne Perks, who assumed his role as managing director just last month. Her role will focus on engaging with selected agents and partners, tapping into her extensive experience in trade distribution.
An Experienced Leader in Travel
Jane Atkins comes with a wealth of experience, having held senior roles in sales and product development at Superbreak prior to its closure in 2019. Her history within the industry equips her with a unique perspective vital for driving Ramble Worldwide’s new strategies.
Speaking on her new role, Atkins expressed enthusiasm, stating, “I’m looking forward to using my years of trade distribution experience to help forge closer ties with agents ahead of the key Q1 sales push.”
The Vision of Wayne Perks
Wayne Perks, managing director of Ramble Worldwide, expressed confidence in Atkins’ capabilities and experience. “I am delighted to welcome Jane to the board,” he remarked, emphasizing the strategic importance of her appointment.
Perks sees this as a crucial step in Ramble Worldwide’s growth journey, as the company seeks to expand its business and audience reach. “This will be invaluable in our growth journey as we expand the business and develop new audiences for those who wish to explore the beauty of the world on foot.”
Ramble Worldwide offers an expansive range of travel experiences with more than 300 holidays across six continents. It’s known for diverse trip options, categorized into four distinct collections: Classic, Discover, Adagio, and Self-Guided.
This diverse portfolio positions Ramble Worldwide uniquely in the travel industry, making it an attractive choice for travelers seeking bespoke experiences that cater to a wide array of preferences and expectations.
Enhancing Trade Relations
Part of Jane Atkins’ role will involve leveraging her substantial expertise to develop and strengthen partnerships with key agents and partners. This aligns with Ramble Worldwide’s ambition to innovate and adapt to changing market demands.
Fostering these relationships is crucial for the company’s strategy to position itself as a leader in the trade distribution arena. Through targeted engagement, Atkins aims to enhance the brand’s visibility and influence within the industry.
Future Prospects and Industry Standing
Ramble Worldwide envisages an exciting future with plans to continue expanding its offerings and market presence. The company’s emphasis on trade distribution highlights its commitment to growth.
Jane Atkins’ addition to the board is expected to play a pivotal role in steering Ramble Worldwide towards new opportunities, ensuring that the brand remains competitive and innovative in a rapidly evolving travel landscape.
Jane Atkins’ appointment as a non-executive director marks a promising new chapter for Ramble Worldwide. With her industry expertise, the brand is well-positioned to enhance its trade distribution strategy and achieve its growth objectives.
