Hays Travel has initiated its second recruitment campaign targeting cabin crew, with remarkable engagement reported within days.
Designed to hire during peak travel seasons, this initiative invites cabin crew to transition into customer service roles at Hays Travel outlets across the UK.
In an unprecedented move, Hays Travel has opened its doors to cabin crew members seeking employment during their off-peak seasons. This initiative, first introduced in 2023, aims to bolster the workforce with skilled individuals adept in customer service. Within just three days of the campaign’s launch, over 450 applications have streamed in, highlighting the programme’s instant success.
Jonathon Woodall-Johnston, Chief Operating Officer, expressed his satisfaction: “Colleagues in branches loved having cabin crew alongside them.” He added that the crew’s calmness under pressure and extensive knowledge make them invaluable assets.
Last year, 148 cabin crew members seamlessly transitioned into their roles at Hays Travel branches, receiving positive feedback from colleagues and customers alike. This year’s campaign aims to extend this opportunity to 400 individuals, providing them with fixed-term contracts for six months, enhancing the company’s capacity to serve during the busy January sales period.
The success of the previous campaign set a strong precedent, encouraging more cabin crew to apply. As the recruitment drive gains momentum, Hays Travel is keen to continue harnessing such talent.
Social media has played a pivotal role in this recruitment effort. Hays Travel has creatively utilised platforms like TikTok to reach potential candidates, showcasing the transition from life onboard to life in their branches.
These social media posts have garnered nearly 40,000 views, reflecting the innovative strategy’s effectiveness. The campaign emphasizes adapting to new recruitment landscapes in a digital age.
Successful candidates will undergo comprehensive induction training. This preparation is key to ensuring they can provide exceptional service, aligning with Hays Travel’s customer service standards.
This training is part of the company’s commitment to equipping its workforce with the skills and knowledge necessary to thrive in a competitive market.
This recruitment drive offers strategic benefits not only for the company but also for the cabin crew. By providing temporary roles during their off-peak season, it allows cabin crew to maintain employment without leaving the travel industry entirely.
Hays Travel benefits from an influx of experienced professionals, enhancing their service capability during peak periods.
Hays Travel’s campaign is a testament to innovative recruitment strategies in the travel industry, setting a benchmark for others.
As the industry faces fluctuating demands and staffing challenges, such initiatives can provide a blueprint for sustainable workforce management.
Hays Travel’s recruitment campaign for cabin crew exemplifies a forward-thinking approach to workforce management in the travel industry.
Harnessing the expertise of seasoned cabin crew members during critical periods not only elevates service standards but also offers a practical solution to seasonal staffing challenges.
