In a strategic move to fortify its trade partnerships, Uniworld has announced several key promotions and a new appointment within its UK sales team. This restructuring comes in light of a record-breaking year for sales, a testament to the company’s success.
Angela Sloan assumes the role of director of sales, accompanied by further promotions and strategic hires aimed at sustaining growth. This reshuffle underscores Uniworld’s commitment to leveraging experienced leadership for continued market advancement.
Executive Changes at Uniworld
Uniworld has recently implemented significant changes in its UK sales team, indicative of its commitment to enhancing trade partnerships. Angela Sloan has been promoted to director of sales while Dawn Quinn and Lee Evanson have advanced to national sales managers. Another notable addition to the team is David Broad, who joins as a sales manager. He brings experience from his previous role as cruise manager at Real Response Media.
These changes coincide with the relocation of the UK and Europe managing director, Chris Townson, to Australia. Despite the geographical shift, Townson retains his oversight responsibilities for the UK and European markets. This restructuring is timed with a record-breaking sales year for Uniworld, marking a 35% increase compared to the previous year, which was also a record year.
A Record-Breaking Year
Chris Townson reported this year as Uniworld’s ‘best ever’ in terms of sales from the UK market. The brand has seen a remarkable 35% sales increase over the previous year’s figures, establishing an impressive record for the second consecutive year.
Townson attributes much of this success to the consistency and experience of Uniworld’s team, highlighting that both the cruise staff and sales and marketing teams have shown exemplary performance. The promotions within the company are seen as recognition of relentless dedication and strong industry relationships that have fueled their achievements.
Strengthening Team Dynamics
The promotion of Angela Sloan and her colleagues underscores the strength of Uniworld’s internal team. Collectively, Sloan, Quinn, and Evanson boast two decades of experience with Uniworld, bringing a wealth of knowledge and industry connections to their new roles.
Sloan’s elevation to director of sales is particularly significant, reflecting her leadership ability and the respect she commands within the industry. Her track record at Uniworld showcases her strategic approach and commitment to operational excellence. The company anticipates her influencing further growth and success.
Chris Townson’s New Role
Chris Townson’s transition to Australia is pivotal not just for his personal journey but also for Uniworld’s strategic plans. Maintaining his leadership role from a new base, Townson is committed to participating in key industry events across Europe.
His schedule includes attending pivotal gatherings such as CLIA conferences and WTM, reinforcing Uniworld’s presence within the European market. Townson’s flexible work arrangement demonstrates his dedication to sustaining strong trade partnerships and supporting his team from afar.
Future Prospects
Anticipation is building around the acquisition of two new ships, the SS Victoria and SS Elisabeth. The SS Victoria is expected to begin operations in Spring 2024, marking another milestone in Uniworld’s expansion strategy.
These additions are set to enhance the company’s offering and strengthen its competitive edge in the luxury cruise market. The expansion aligns with Uniworld’s vision of blending traditional service with modern luxury, creating unique river cruise experiences.
Commitment to Trade Partners
Uniworld’s strategic changes emphasize a continued commitment to its trade partners. The recent staff promotions and new appointments serve as an affirmation of the company’s dedication to cultivating long-term relationships within the industry.
As Townson remarked, the company’s strategy includes ensuring that trade partners receive superior service and support, enhanced by the experienced team’s collaborative efforts. The focus is on maintaining momentum and ensuring sustainable growth in the future.
Townson’s Vision for 2024
Looking ahead to 2024, Townson is optimistic about the future trajectory of Uniworld. By maintaining a robust and consistent team, the brand is set to continue its upward trend in sales and market presence.
Through strategic promotions and new appointments, Uniworld aims to sustain its robust sales growth and reinforce its standing within the luxury cruise market. The changes are seen as pivotal in supporting its continued success.
Under the new leadership structure, Uniworld is poised to achieve further milestones, with a dedicated team ready to meet the evolving demands of trade partners and customers alike.
