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    Home » Craig Upshall Takes the Helm as EMEA Sales Director at Albatros Expeditions
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    Craig Upshall Takes the Helm as EMEA Sales Director at Albatros Expeditions

    News TeamBy News Team01/05/2024No Comments3 Mins Read
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    Albatros Expeditions has announced the appointment of Craig Upshall as the new sales director for EMEA, Australia, and New Zealand. Upshall’s extensive experience in tourism and expedition cruising positions him to lead the sales teams in these regions effectively.

    Craig Upshall’s Expansive Career

    Craig Upshall, a seasoned professional in the travel and tourism industry, has been appointed by Albatros Expeditions to oversee sales strategies across Europe, the Middle East, Africa, Australia, and New Zealand. His career includes key positions at Aurora Expeditions and Qatar Tourism, indicating a wealth of knowledge and expertise.

    Upshall’s strategic move from Qatar Tourism highlights his readiness to embrace new challenges. A well-respected figure in the industry, Upshall brings a fresh perspective to Albatros Expeditions, enhancing their established reputation in expedition cruising. His history with renowned companies like Rocky Mountaineer and Cadogan Holidays underpins his capabilities.

    Albatros Expeditions: A Legacy of Exploration

    Albatros Expeditions, a family-owned Danish company, has been at the forefront of expedition cruising for over three decades. Initially focusing on Greenland, their offerings have expanded to Antarctica, the Arctic, and beyond.

    The company’s commitment to sustainable travel is evident through their operation of two X-Bow vessels, the Ocean Victory and the Ocean Albatros. These ships claim to have the industry’s lowest greenhouse gas emissions per guest, aligning with current environmental priorities.

    Leadership and Future Prospects

    As sales director, Upshall will be instrumental in driving growth and exploring new market opportunities. His leadership will focus on strengthening Albatros Expeditions’ presence in the competitive EMEA region.

    His appointment is expected to bolster team morale and inspire innovative approaches to sales and marketing strategies. The addition of Upshall underscores Albatros Expeditions’ ambition to maintain their leadership in the niche expedition market.

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    Upshall stated, “I’m thrilled to be joining Albatros and excited to lead the team…” His enthusiasm is palpable, promising a dynamic era for the company.

    Sustainability at the Core

    The emphasis on sustainability is crucial in Albatros Expeditions’ operations. With increasing global attention on eco-friendly travel, the company’s strategies resonate well with environmentally-conscious travellers.

    Their X-Bow vessels not only reduce emissions but also enhance passenger comfort and safety during voyages. Such innovations provide a competitive edge in the growing expedition cruise market.

    The Competitive Edge of Albatros Expeditions

    Albatros Expeditions’ distinct advantage lies in their commitment to sustainable tourism and innovative ship design. This focus is critical as travellers increasingly seek environmentally responsible travel options.

    The company’s strategic direction under Upshall’s leadership will likely see an emphasis on expanding these unique selling points. This aligns with broader industry trends towards sustainable tourism, anticipated to shape the future of travel.

    Industry Challenges and Opportunities

    The expedition cruise sector faces multiple challenges, including environmental concerns and market competition. However, these challenges present opportunities for differentiation and growth.

    Albatros Expeditions is strategically positioned to navigate these challenges through innovation and strong leadership. Upshall’s appointment is timely, providing the expertise required to overcome industry hurdles.

    The focus on sustainable practices and advanced technology is critical in addressing these challenges. Albatros Expeditions is poised to lead the way in eco-friendly expedition cruising, setting standards for the industry.

    Craig Upshall’s Vision

    Upshall’s vision for Albatros Expeditions is rooted in expanding their market presence while maintaining a steadfast commitment to sustainability.

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    His expertise in tourism and strategic planning enables him to identify new opportunities and implement effective strategies.

    His track record of success in previous roles predicts a promising future for Albatros Expeditions under his direction.


    Craig Upshall’s appointment marks a pivotal moment for Albatros Expeditions, setting the stage for continued growth and innovation. His leadership aligns with the company’s goals of sustainable exploration and market expansion.

    Albatros Expeditions Craig Upshall EMEA expedition cruises sales director sustainability X-Bow vessels
    News Team

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