CroisiEurope has expanded its UK sales team by appointing Janine Sykes as the new business development manager (BDM) for the north of England and Scotland. Her role is pivotal at a time when the company is poised for growth.
With extensive experience in the travel sector, Sykes is set to enhance CroisiEurope’s engagement with trade partners and explore new business opportunities. This strategic move is aligned with the company’s commitment to strengthening its UK market presence.
In a strategic move to bolster its UK market, CroisiEurope has appointed Janine Sykes as the business development manager (BDM) for the north of England and Scotland. Starting on 14 March, Sykes brings a wealth of experience from her 25-year career in the travel industry. Her background includes roles with notable companies such as Norwegian Cruise Line, Virgin Trains East Coast, and Living Social.
Sykes’s responsibilities include building and managing relationships with new and existing trade and industry partners. She will play a crucial role in supporting the delivery of key strategic initiatives.
By identifying new opportunities and supporting business growth, Sykes will ensure CroisiEurope meets its objectives in the competitive UK cruise market. Her focus on lead generation reflects the company’s proactive approach to market challenges.
Sykes’s experience extends beyond cruises; she has also worked with Virgin Trains East Coast and Unique Vacations UK. These roles have equipped her with diverse insights and a broad perspective on travel operations.
Her appointment is seen as a significant addition to CroisiEurope’s team, promising to invigorate its sales dynamics in Northern England and Scotland.
By focusing on the north, CroisiEurope aims to tap into regional opportunities more effectively. This aligns with their broader efforts to enhance service offerings and client engagement across the UK.
The new initiatives are expected to drive customer engagement and support the company’s ambitious growth plans over the coming years.
John Fair remarked, “Janine’s appointment clearly demonstrates our continued commitment to growing the business and supporting our agent partners.”
Sykes herself is enthusiastic about joining at such an exciting time, expressing her eagerness to work with trade partners and propel CroisiEurope’s growth initiatives further.
The appointment of Janine Sykes represents a strategic milestone for CroisiEurope’s expansion within the UK. Sykes’s expertise in business development is set to play a crucial role in the company’s efforts to strengthen its market position. This development aligns with CroisiEurope’s broader strategy to engage effectively with local markets and drive sustainable growth.
