Cruise Saudi is setting its sights on a formidable target: welcoming 1.3 million tourists by 2035. This goal aligns with Saudi Arabia’s Vision 2030, focusing on enhancing its cruise industry.
By leveraging strategic partnerships and expanding its port infrastructure, Cruise Saudi intends to become a leader in the regional cruise market. This ambition highlights the country’s commitment to transforming its tourism sector.
Cruise Saudi’s Vision 2030 Ambitions
Cruise Saudi aims to achieve an aspirational target of attracting 1.3 million visitors by 2035, in alignment with the Vision 2030 strategy. The company’s development plans focus on enhancing infrastructure in the Red Sea and Arabian Gulf. According to Barbara Buczek, Chief Asset Manager and Operations Officer, the cruise industry plays a central role in the Kingdom’s strategic goals.
Saudi Arabia’s cruise industry plans include strategic collaborations with other Middle Eastern destinations. These partnerships aim to strengthen the region’s position as a premier cruising hub. Cruise Arabia, an association encompassing the Gulf region, is a key platform for these collaborative efforts, with potential plans for expansion into the Red Sea.
New Developments: Aroya and Project Sama
Cruise Saudi is launching its homegrown cruise line, Aroya, using the former Dream Cruises vessel, World Dream, which is currently undergoing a refit. This development is part of the company’s broader strategy to offer unique cruise experiences. The introduction of Project Sama, an international luxury cruise line partnership with Aman, is anticipated in 2025.
Over its initial three seasons, Cruise Saudi has expanded its partnerships from two to 14 operators. This growth has been facilitated by the opening of new port facilities, including private beaches and islands, in both the Arabian Gulf and Red Sea. Additionally, plans to have 10 operational ports by 2030 are underway, with current ports being upgraded to accommodate large vessels.
NEOM Giga-Project and Cruise Opportunities
The NEOM giga-project’s first phase includes the Sindalah luxury island, equipped with facilities for cruise ship visits. This development represents a significant opportunity for expanding the cruise market in Saudi Arabia. The Arabian Gulf, favored by experienced cruisers, is poised to benefit from this growth.
The Red Sea offers an alternative winter itinerary for cruise lines relocating from the Mediterranean, capitalizing on Saudi Arabia’s diverse tourist appeal. Over the past three seasons, Cruise Saudi has hosted passengers from over 120 countries, reinforcing the destination’s global appeal.
Feedback from visitors has been exceedingly positive, with many expressing the desire to return and explore further. Saudi Arabia provides a distinct experience, offering tours that highlight both its rich history and modern transformation, enhancing its attraction as a cruise destination.
Infrastructure and Expansion Plans
Cruise Saudi is focused on establishing dedicated cruise facilities to support homeporting and turnaround operations. These developments are crucial to accommodate the anticipated increase in cruise traffic. The nation’s commitment to expanding its cruise infrastructure underpins its goal of becoming a significant player in the global cruise market.
The expansion of current ports is designed to host some of the largest cruise ships in the world. This initiative is part of a broader strategy to promote Saudi Arabia as a leading cruise destination in the Middle East, attracting major cruise lines to its shores.
Regional Collaboration and Market Positioning
Saudi Arabia collaborates closely with maritime destinations in the United Arab Emirates and other Gulf states to enhance cruise offerings. By participating in regional associations like Cruise Arabia, Saudi seeks to integrate more deeply into the cruising network, improving its market positioning.
The absence of a similar association for the Red Sea has not hindered Saudi Arabia’s efforts, as it fosters strong cooperative ties with Egypt and Jordan. This approach helps in diversifying cruise itineraries and enhancing the overall cruising experience in the region.
Saudi Arabia’s strategic location and rich cultural heritage make it an attractive destination for cruise lines looking to offer varied and immersive experiences. Continuous efforts in regional collaboration are vital to maintaining competitive advantages.
Benefits of Cruise Tourism in Saudi Arabia
Cruise tourism offers economic benefits by increasing tourist numbers and creating jobs in Saudi Arabia. The industry’s growth supports local businesses and fosters cultural exchanges, positioning Saudi Arabia as a dynamic tourist destination.
The Kingdom’s cruise sector not only boosts its economy but also enhances its international image. By offering unique cruising experiences, Saudi Arabia attracts diverse global visitors, contributing to positive perceptions and repeat tourism.
Future Prospects and Industry Outlook
Cruise Saudi is on track to become a formidable presence in the international cruise industry. With its ambitious targets and strategic initiatives, the company is set to redefine cruising in the Middle East and beyond.
Cruise Saudi’s ambitious plans for growth and expansion reflect Saudi Arabia’s broader Vision 2030 goals. By developing its cruise industry, Saudi aims to become a prominent player in global tourism.
As infrastructure and collaborations evolve, the Kingdom is poised to provide unparalleled cruising experiences, attracting a diverse range of visitors.
