In the dynamic world of travel, Gemma Scarff, Cunard’s Business Manager for Sales Planning and Direct Partnership, is pivotal in fostering strong alliances with travel agents.
Scarff’s role involves a diverse range of responsibilities, which allow her to engage with passionate industry professionals who share her enthusiasm for travel.
Working within a role that never repeats itself, Gemma Scarff emphasises the myriad of priorities she manages daily, highlighting the significance of partnerships with dedicated travel agents.
Scarff’s commitment to the travel industry is unyielding, nurtured over her 20-year tenure.
The recent years have seen a shift in how Scarff and her team connect with agents, embracing technology to enhance outreach.
An increase in home-based agents and newcomers to the travel sector has led Cunard to adapt its communication approach.
Cunard eagerly anticipates the arrival of Queen Anne, with regular updates fueling agent engagement.
The Shine Rewards Club serves as an essential platform for agent training and motivation. Scarff underlines its value in offering exciting incentives for bookings.
The success of March’s sales blitz has inspired Cunard to plan similar forthcoming events, particularly when new developments arise.
Agents are central to Cunard’s journey, and their involvement in future narratives is crucial.
Introducing agents to Cunard’s distinctive services is a strategic priority, especially for those who have yet to experience them firsthand.
The expansion of the fam trip programme reflects a commitment to deeper agent immersion in Cunard’s offerings.
Building on the success of 2022’s programme, Scarff expresses excitement about doubling the number of participating partners.
Cunard strives to deepen agents’ understanding of its products through innovative training.
Webinars remain a powerful tool, consistently receiving positive feedback from participants.
Scarff envisions a future where agents are not just partners but integral to Cunard’s success.
In summary, Scarff’s efforts to enhance agent engagement and communication underscore her dedication to Cunard’s strategic growth.
