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    Home » Hurtigruten Expeditions Introduces New Incentive Programme for Travel Agents
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    Hurtigruten Expeditions Introduces New Incentive Programme for Travel Agents

    News TeamBy News Team06/09/2023No Comments4 Mins Read
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    Hurtigruten Expeditions introduces a new incentive programme for travel agents, available throughout September. The programme offers a chance to win a cabin on a 2024 cruise, enhancing agent engagement.

    This initiative underscores the company’s strategic commitment to strengthen ties with the travel industry and offers agents diverse, attractive itineraries to sell and experience.

    Exciting Incentives for Travel Agents

    Hurtigruten Expeditions has initiated a compelling incentive programme for travel agents, which will run through the entirety of September. This initiative provides agents with an opportunity to win one of ten cabin stays on cruises scheduled for 2024. The most appealing aspect is the ability to bring along a friend or partner, making the reward even more attractive.

    Agents can choose from various itineraries that span from seven to twelve nights, featuring destinations like the Galápagos, Antarctica, the British Isles, Iceland, and Greenland. This diverse range of options ensures that every winner will find a destination that piques their interest and provides a memorable experience.

    Importance of Travel Agents

    Nathaniel Sherborne, VP of Sales and Marketing at Hurtigruten Expeditions, stressed the vital role travel agents play in promoting expedition cruise products. “We know how important agents are to selling an expedition cruise product,” Sherborne stated, highlighting the company’s commitment to closely working with the trade sector.

    He further commented on the long-term strategic plans in place, which focus on building stronger relationships with travel agents. The current incentive is one amongst several initiatives aimed at inclining agents to join their evolving journey.

    Strategic Developments and Leadership

    In a bid to enhance the efficiency of their operations, Hurtigruten Expeditions welcomed Alastair Newton earlier this year as the Director of Expedition Operations.

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    Newton expressed his dedication by stating his primary goal: “My number one goal is to structure our global team to further develop the global industry’s leading science and education programme – wrapped in the world’s most sustainable expeditions.”

    Such leadership appointments are part of broader strategic efforts to align their operations with sustainability and educational objectives, positioning Hurtigruten as a leader in sustainable expedition cruising.

    The Drive to Sustainability

    As part of their forward-thinking approach, Hurtigruten Expeditions has been focussing on sustainability. This involves preparing the industry to transition towards greener practices, as evidenced by their latest leadership changes and strategic announcements.

    In February, the announcement to develop the ‘next generation of expedition cruises’ was made, which aligns with their commitment to sustainability and scientific initiatives.

    These changes reflect a growing demand for sustainable travel options, and Hurtigruten is poised to meet this demand by leveraging their expertise in science and education to enrich the cruising experience.

    Enhancing the Travel Experience

    With an emphasis on distinctive travel experiences, Hurtigruten Expeditions continues to tailor their expeditions to include scientific and educational elements, enhancing traveller engagement.

    The itineraries offered not only cover popular destinations but also include niche locales that provide unique opportunities for exploration and learning, setting Hurtigruten apart from competitors.

    Such curated experiences are designed to appeal to eco-conscious travellers seeking meaningful travel experiences, contributing to a deeper understanding of the world’s most remote and pristine destinations.

    Bookings and Opportunities

    Travel agents have the month of September to participate in this offering, with no complex rules: increase bookings to improve your chances. The simplicity of the programme is bound to encourage participation.

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    This initiative not only rewards but also galvanises agents to actively participate in driving sales, ultimately benefiting both the agents and Hurtigruten Expeditions in strengthening their market position.

    Conclusion of Incentives Programme

    As the September incentive programme unfolds, travel agents are encouraged to seize this opportunity to boost their engagement with Hurtigruten Expeditions.

    Through enticing rewards and strategic industry alignments, this initiative embodies the commitment of Hurtigruten to foster collaborative growth and sustainability within the cruise industry.


    As the incentive programme progresses, it is set to significantly benefit travel agents and Hurtigruten Expeditions alike. The initiative not only rewards agents but also reinforces the company’s dedication to sustainable, educational expedition cruising.

    expedition cruise Hurtigruten Expeditions sales strategy sustainability travel agent incentive
    News Team

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    Keppel Club Unveils Ambitious 2025 Plans to Foster an Inclusive Golf Scene in Singapore

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