Riverside Luxury Cruises has recently expanded its fleet with the christening of the Riverside Ravel. This new addition represents a significant step in the company’s ambition to dominate the luxury river cruise market.
The event, held in Viviers, France, highlights Riverside’s commitment to offering guests an opulent cruising experience with unparalleled service and regional immersion. With another maiden voyage soon to come, the future looks promising for Riverside.
Christening Ceremony in Viviers
On 17 August 2023, Riverside Luxury Cruises marked the christening of its second vessel, the Riverside Ravel, in the picturesque town of Viviers, France. The event was a significant milestone for the company, drawing in a vibrant crowd, including German media, esteemed tour operators, and travel agents.
The ceremony was much more than a ship launch; it was a celebration of Riverside’s commitment to luxury and elegance. Following the christening, a splendid gala dinner and an exclusive sailing event were hosted, encapsulating the luxury that Riverside ships promise.
The Maiden Voyage and Future Plans
Scheduled for 20 August 2023, a separate maiden voyage event targets the UK trade and media, ensuring global reach and awareness. This voyage along the Rhone River, covering the expanse from Lyon to Arles, highlights the ship’s strategic sailing plan, designed to immerse guests in the region’s natural beauty.
The introduction of the Riverside Ravel is not an isolated development. It represents an integral element of Riverside Luxury Cruises’ broader strategy to expand its fleet and luxury offerings, which began with the acquisition of the Crystal Cruises river fleet.
Amenities and Guest Experience
The Riverside Ravel is a floating epitome of luxury, featuring 55 spacious suites, each serviced by a dedicated 24-hour butler. This commitment to service underscores the brand’s ethos of providing unparalleled luxury to its clientele.
The ship boasts four dining establishments, each offering diverse culinary experiences tailored to showcase regional flavours. Guests can maintain wellness routines at an onboard fitness centre, inclusive of a swimming pool, gym, and spa facilities.
Leadership and Strategic Appointments
Earlier in the year, Riverside Luxury Cruises appointed Jon Knight to spearhead UK and Ireland sales initiatives. This strategic move aligns with the company’s ambition to deepen its market penetration and enhance customer engagement across these regions.
His appointment builds on Riverside’s acquisition of vessels formerly operated by Crystal Cruises, including MS Bach, MS Mahler, and MS Debussy, expanding its market offerings and potential client base.
New Acquisitions and Fleet Expansion
Riverside Luxury Cruises has strategically enhanced its fleet through the acquisition of vessels MS Bach, MS Mahler, and MS Debussy. This expansion not only diversifies Riverside’s offerings but also provides varied routes and unique experiences for its discerning clientele.
These acquisitions support the brand’s commitment to providing an unparalleled level of luxury and service in the river cruise market.
Future Directions of Riverside Luxury Cruises
Looking forward, Riverside Luxury Cruises is poised to continue its ambitious growth and expansion within the luxury river cruise market. By maintaining its focus on exceptional service and unique travel experiences, the company seeks to redefine luxury river cruising.
With plans for further expansions and the introduction of new itineraries, Riverside aims to set new standards in the river cruise industry, cementing its position as a leader in luxury travel.
Riverside Luxury Cruises continues to innovate and grow within the luxury cruise sector. The launch of Riverside Ravel is more than just a fleet expansion; it’s a testament to Riverside’s dedication to providing outstanding travel experiences.
With strategic acquisitions and a focus on luxury, Riverside is poised to redefine river cruising, offering its guests unique journeys filled with elegance and cultural immersion. The company’s future is bright as it navigates new waters.
