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    Home » Riviera Travel’s Strategic Trade Team Expansion
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    Riviera Travel’s Strategic Trade Team Expansion

    News TeamBy News Team30/11/2023No Comments3 Mins Read
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    Riviera Travel, a distinguished name in the travel industry, has announced significant changes in its trade sales team. The development marks a new chapter as Stuart Milan, Tom Morgan, and Vicky Billing are set to take on expanded roles.

    This strategic overhaul underscores the company’s commitment to strengthening partnerships and fostering growth in international markets. By entrusting key responsibilities to seasoned professionals, Riviera Travel positions itself for ambitious ventures in the UK, Ireland, and beyond.

    Leadership Enhancements at Riviera Travel

    The reshaping of the trade sales team at Riviera Travel is led by Stuart Milan, who steps into the role of Trading Director. Milan, renowned for his strategic insights, will report directly to CEO Phil Hullah.

    His responsibilities now encompass overseeing trade, international, and group functions, alongside revenue management. Under his leadership, the company aims to enhance its agent activity and further solidify its market position.

    Expanding International Sales Reach

    Tom Morgan, previously heading trade in the UK and Ireland, has been appointed Head of International Sales. This role includes managing the strategic sales in Ireland, Australia, and the US.

    Morgan’s focus will extend to identifying new business opportunities across various global markets, aligning with Riviera’s growth strategies. Such efforts are crucial for diversifying and expanding the firm’s international footprint.

    Strengthening Trade and Partnerships in the UK and Ireland

    Vicky Billing has been promoted to lead trade and partnerships across the UK and Ireland. She will continue to focus on bolstering trade relationships.

    Her expanded role includes revitalising Riviera’s presence in the reopened Irish market, with strategies aimed at enhancing both trade relationships and sales.

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    Billing is tasked with growing her team, including the recruitment of a key account manager and fortifying the trade contact centre. This highlights Riviera’s dedication to sustaining robust trade support systems.

    Riviera’s Remarkable Trade Growth

    Riviera Travel reports a remarkable 110% growth in trade activity, making it the most dynamic sector of the business. This surge is attributed to the enhanced strategy and operations led by the revamped trade team.

    CEO Phil Hullah expressed optimism, stating that with the expanded roles of Milan, Morgan, and Billing, the company is poised to exceed its growth objectives.

    Strategic Vision and Leadership

    Hullah praised Milan’s leadership, Morgan’s international expertise, and Billing’s impactful work in commercial partnerships. Together, they are expected to drive Riviera’s ambitious plans forward.

    The company’s strategy involves a blend of seasoned leadership and innovative market approaches to maintain momentum in a competitive industry.

    Future Prospects for Riviera Travel

    Looking ahead, Riviera Travel aims to harness its strengthened team structure to explore uncharted markets and solidify existing ties.

    The strategic team expansion is seen as a proactive step towards sustainable growth, with a focus on enhancing agent-friendly operations.

    Overall, with a 15-member strong trade team by 2024, Riviera is well-positioned to leverage its strategic investments.

    Conclusion of the Strategic Transition

    This comprehensive reorganisation underlines Riviera Travel’s ambition and vision for the future.

    With an invigorated team at the helm, the company is equipped to navigate emerging challenges and capture new opportunities in the dynamic travel sector.


    In conclusion, Riviera Travel’s trade team overhaul exemplifies a forward-thinking approach to market expansion.

    Read Also  Riviera Travel's Strategic Poll for Agent Insights During Election Week

    By placing experienced leaders in pivotal roles, the company is well-positioned to foster substantial growth and secure its status as a global player.

    market growth Riviera Travel trade partnerships trade team
    News Team

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    The Hotel Booking Platform That’s Consistently Cheaper Than Every Other Site — Tested and Proven

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