AE Expeditions has strategically appointed Andrew Turner as the new Sales Director for the EMEA region, effective from 8 April.
With over 15 years in sales within the travel industry, Turner’s appointment is set to significantly impact the brand’s expansion and presence in the UK and EMEA markets.
A Strategic Appointment
Turner joins AE Expeditions with a wealth of experience, having served as the head of commercial and business development for HF Holidays. His reputation for delivering exceptional results and forging strong trade partnerships precedes him.
The focus of Turner’s new role will be to spearhead trade growth, particularly in the UK market. His appointment aligns with AE Expeditions’ ambitions to enhance its influence in the region.
Turner’s Vision for AE Expeditions
Expressing enthusiasm for his new role, Turner stated, “Expedition continues to be the fastest growing sector in the cruise industry, and I’m delighted to be joining one of the leaders in this space to build on their great work.”
Turner brings a vision matched with his core values that resonate with AE Expeditions’ goals. Turner’s firsthand experience travelling to Antarctica with AE Expeditions has further solidified his commitment to the company’s mission.
Expanding AE Expeditions’ Market Presence
Turner’s primary responsibility will be to grow AE Expeditions’ brand presence in the UK while supporting its broader expansion into the EMEA region.
As head of the UK-based sales team, Turner is tasked with developing strategies that will increase the company’s market penetration.
The expedition cruise market has been rapidly expanding, and Turner’s experience with brands like Intrepid Group will be pivotal in capitalising on this growth.
Leadership Dynamics
David Tanguay, head of global sales, regards Turner’s entry as harmonious with AE Expeditions’ strategic senior team adjustments. Tanguay has expressed confidence in Turner’s ability to achieve trade growth targets.
Turner steps into the role following Jos Dewing’s departure, bringing in a fresh perspective that is anticipated to propel AE Expeditions forward.
Impact on Trade Partnerships
Trade partnerships will be a significant focus under Turner’s leadership, as he aims to build on the existing relationships while establishing new ones.
AE Expeditions’ commitment to its partners will be reinforced under Turner’s guidance, ensuring mutual growth and success in the expedition cruise market.
His approach is expected to bring innovation to how AE Expeditions engages with trade partners, enhancing collaborative efforts and joint initiatives.
Commitment to Experience and Care
AE Expeditions is renowned for its life-changing travel experiences. Turner’s recent journey to Antarctica has only heightened this perspective, revealing the core of AE Expeditions’ dedication to exceptional service.
His leadership is expected to advance the company’s mission in delivering unparalleled expedition experiences for passengers.
Turner’s alignment with the brand’s philosophy of caring for the remote parts of the world they explore will be a cornerstone of his strategy.
Future Prospects
Looking ahead, Turner expresses optimism about facilitating further growth for AE Expeditions, capitalising on the fast-growing expedition cruise sector.
With a strategic vision in place, his leadership is anticipated to guide AE Expeditions through its next growth phase, leveraging his extensive industry knowledge.
Andrew Turner’s appointment as Sales Director signifies a new chapter for AE Expeditions. With his extensive experience and strategic vision, the company is poised to strengthen its market presence and foster significant trade partnerships across the UK and EMEA.
