A-Rosa River Cruises announces its most ambitious incentive programme to date, offering travel agents the opportunity to win free European river cruises. The initiative focuses on fostering strong B2B relationships.
From 10 May to 30 June 2024, agents can enter a prize draw to win one of 25 free cruises by making bookings for the 2025 season. This opportunity reflects A-Rosa’s commitment to rewarding its core business partners.
Exciting Opportunities for Travel Agents
A-Rosa’s latest incentive is a groundbreaking initiative that underscores its dedication to strengthening ties with travel agents. By offering one of 25 free European cruises, the company invests in its partners. This scheme is expected to enhance product understanding by allowing agents to experience the unique holiday offerings firsthand.
Eligible bookings must be made for the 2025 cruise season before the end of June 2024. Agents are required to email their booking references to the designated A-Rosa contact to enter the prize draw. Winners will be selected randomly, providing equal chances for all participants.
Expanding Itineraries and Flexibility
A-Rosa is set to expand its itineraries, allowing passengers to explore more destinations across Europe. With eight new itineraries on the A-Rosa Clea, travellers can look forward to diverse routes beginning from Frankfurt.
The latest programmes offer increased flexibility, with embarkation and disembarkation primarily taking place in Passau for Danube sailings. This change is set to improve the travel experience significantly by reducing logistical hassles.
A-Rosa Alea and Viva are also repositioning to optimise route coverage, with Alea moving to the Seine and Viva returning to the Rhine. This strategic adjustment aims to enhance cruise options across key European rivers.
Enhanced Customer Experience
A-Rosa has introduced more inclusive package options to cater to diverse customer preferences. Passengers can now tailor experiences to include only desired services, such as specific drink packages, making travel more personalised.
Flights, transfers, and a standard drinks package are bundled into the new rates, simplifying planning for travellers. These initiatives ensure affordability without compromising on quality.
Lucia Rowe, managing director for A-Rosa UK & Ireland, emphasises, “We’re offering even more flexibility by allowing customers more choice in their cruise inclusions, without paying extra for things they don’t require.”
Leadership Changes and Strategic Vision
Recent leadership changes at A-Rosa underline its commitment to strengthening market presence. Michelle Daniels, previously with Light Blue Travel, has joined as the new sales director, bringing her extensive industry experience with her.
This decision reflects A-Rosa’s strategy to harness fresh perspectives in enhancing its sales initiatives. By investing in experienced professionals, A-Rosa aims to build on its reputation for delivering exceptional cruising experiences.
Daniels’ appointment is seen as a step towards advancing A-Rosa’s strategic objectives in both UK and Irish markets, focusing on expanding its influence within the travel industry.
Connecting with Travel Partners
A-Rosa recognises the invaluable role that travel agents play in its success. By offering incentives like free cruises, the company underscores its appreciation and reliance on these relationships to fuel growth.
Agents will have the chance to explore A-Rosa’s offerings comprehensively, deepening their understanding and ability to sell such unique experiences more effectively.
This initiative not only rewards partners but also equips them with firsthand insights, enabling a more authentic and persuasive sales approach.
Seamless Booking and Participation
Participating agents need to secure bookings for the eligible period and submit these entries via email. This seamless process ensures ease of participation.
Winners will be drawn at random, underscoring the fairness and inclusivity of the incentive programme.
Summary of Incentive Benefits
A-Rosa’s incentive programme provides travel agents with a chance to win a coveted cruise experience, fostering stronger partnerships and product familiarity.
A-Rosa River Cruises’ incentive programme signifies a strategic approach to solidifying travel agent relationships, enhancing their cruise experience knowledge. By offering unique, firsthand experiences, A-Rosa empowers its partners, promoting mutual growth and understanding.
