Viva Cruises fortifies its trade channels through a partnership with Traveltek.
This collaboration is set to revolutionise cruise distribution by granting agents enhanced access to vital data.
Viva Cruises has strategically enhanced its distribution capabilities by collaborating with Traveltek, a leading travel technology provider. This partnership offers travel agents enriched access to vital cruise data, including flat file pricing, itineraries, and ship content for Viva’s fleet. Such advancements are poised to streamline operations and bolster customer engagement through improved service provision.
Viva Cruises possesses a growing fleet of nine ships navigating seven different rivers. With its own-build vessels, Viva One and Viva Two already in service, the company is set to introduce Viva Enjoy soon. Additionally, a new ship, Porto Mirante, will debut in May 2025, featuring exciting Douro itineraries. This fleet expansion reflects Viva Cruises’ commitment to diversifying its offerings and reaching broader markets.
Traveltek extends its services across various travel sectors, including aviation, accommodation, and cruise, with connections to over 300 suppliers. Through this collaboration, Viva Cruises becomes part of Traveltek’s river cruise portfolio, providing agents with enhanced capabilities to meet the rising European river cruise demand.
The integration with Traveltek allows Viva Cruises to offer a premium river cruise experience via a sophisticated technology platform. This solution is designed to cater to customer preferences by ensuring seamless access to diverse and appealing itineraries.
Viva Cruises’ strategic move to partner with Traveltek underlines its ambition to strengthen its hold in the UK market. By incorporating its itineraries into the Traveltek platform, Viva Cruises empowers travel agents to offer a refined river cruise experience, characterised by a relaxed atmosphere and flexible itineraries.
Patrick Ell, Viva Cruises’ director of marketing and digital, expressed enthusiasm for the partnership, stating, “We are very excited about our collaboration with Traveltek.” This synergy is expected to elevate customer satisfaction and expand Viva Cruises’ market presence.
As demand for European river cruises surges, Traveltek’s global director of revenue, Tracy Sharp, highlights the significance of the partnership, saying it complements their portfolio expansion. This collaboration caters to the increasing desire among customers for unique river cruise experiences.
The partnership positions Traveltek to effectively address growing consumer interest, providing seamless access to a wide range of enriching itineraries and cruise options.
The collaboration between Viva Cruises and Traveltek is indicative of the broader industry trend of enhancing technological capabilities to meetcustomer expectations. Industry insiders note that such partnerships are essential for gaining a competitive edge in the evolving cruise landscape.
Both companies are committed to leveraging technology to optimise operations and deliver high-quality cruise experiences.
By joining forces with Traveltek, Viva Cruises is set to redefine its trade relationships and distribution strategies. This partnership is a significant step towards achieving the company’s long-term vision of pioneering innovation in the river cruise sector.
In summary, the partnership between Viva Cruises and Traveltek signifies a proactive approach to evolving market demands.
By enhancing distribution channels and leveraging technological advancements, both companies aim to elevate the river cruise experience.
