JetBlue Airways and Virgin America have announced that they are to offer more benefits for frequent travellers.
The two airline companies are to introduce new reward tiers that provide additional perks for their most-frequent travellers.
JetBlue Airways said that it would launch TrueBlue Mosaic for members who either have earned 15,000 flight points, or who have completed 30 flight segments and reached a minimum of 12,000 flight points in a year. Those who are eligible for this benefit can get a free second-checked bag. A companion accompanying the traveller may also claim the benefit. Other benefits include quicker security screening at 36 airports, and early boarding. They will also have access to a dedicated, 24/7 customer service line and have options to redeem points for extra-legroom seats.
Not to be left behind, Virgin America this week introduced its Elevate Gold option for travellers. Customers who earn 50,000 status points a year are provided with the benefit, while customers who earn 20,000 status points will be listed under the Elevate Silver scheme. Elevate Silver customers can get one free checked bag, while Gold members can get up to three. In addition, flyers in both tiers will receive perks such as priority check-in, security clearance and boarding.
Virgin America also announced that later this summer, it will launch Main Cabin Express, which according to the company, will feature the ‘most sought-after seats in its Main Cabin-seats in rows five, six and nine aboard the company’s Airbus A319 planes, and rows five, six, seven and nine aboard A320 planes.’
