Recent data reveals a strong trend among Advantage Travel Partnership members towards expanding their physical presence.
In a notable shift from prevailing retail trends, over 15% of members are planning to open new high street shops this year, highlighting a resurgence in in-person travel bookings.
Revitalising the High Street
An emerging trend has shown travel agencies defying the high street decline by revisiting their brick-and-mortar strategies. Advantage members, defying predictions, have set a remarkable precedent. About 17% are planning new shop openings in 2024, presenting a fresh hope for the sector.
Since the start of the pandemic, 22 new Advantage branches have emerged, with half debuting in the past year. This marks a significant resurgence in retail activity, offering a beacon of hope for the broader high street narrative.
Insight from Industry Leaders
The Advantage Travel Partnership firmly believes in reshaping the high street’s future. Kelly Cookes, the chief commercial officer, has emphasised that travel agents are becoming essential in reviving the traditional high street.
“The demise of the high street has been a long-term trend but what we’re seeing is that travel agents are integral to returning the UK high street to its former glory,” Cookes stated.
Strategic Expansion Plans
Advantage members, including Sunlounger Travel, are eyeing expansive growth. Sunlounger plans to expand their portfolio significantly, aiming for up to 25 shops over five years. Such moves underline the sector’s agility in adapting to evolving consumer preferences.
Managing director Iain Kirkbright highlighted how customers appreciate the personal touch, seeking expert advice from experienced agents. “They want the reassurance that they are making the right decisions with their money.”
Fred Olsen Travel echoes this sentiment, targeting a network of 25 outlets by 2025. Such strategies indicate a community eager to leverage in-person interactions.
Challenges on the Horizon
The journey to expansion is not without its hurdles. Staffing shortages and rising costs remain significant barriers for many travel agencies aiming to grow their footprint. Paul Hardwick, director of retail at Fred Olsen Travel, acknowledges these challenges, noting the industry’s attrition during the pandemic.
“We are facing challenges in our expansion, particularly when it comes to recruitment and cost management,” Hardwick remarked.
There are concerns over sustainability in a volatile market. However, the drive to maintain and even grow presence underscores the commitment to staying connected with clients at a personal level.
High Street vs Online Competition
In an age dominated by online bookings, Advantage members are showcasing the enduring relevance of physical locations. The tactile experience of in-store visits offers unique benefits that digital can’t replicate. These agencies are aligning with evolving consumer desires for real-world engagement.
The sector’s growth could herald a new opportunity for those adept at merging digital and physical retail strategies.
Ultimately, the aim is to augment customer experiences by offering a holistic journey from online research to in-person bookings.
Future Outlook
Continued expansion is on the horizon as more agencies join the movement to revive physical travel shops.
Despite economic uncertainties, the resilience exhibited by Advantage members signals a positive trend for the travel industry’s retail segment.
Advantage Travel Partnership members are spearheading a potential renaissance of the high street, reflecting a broader industry trend towards embracing in-person customer interaction.
With strategic plans underway and challenges acknowledged, the future looks promising for those prepared to innovate and adapt.
