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    Home » Advantage Reveals Keynote Speakers for 2024 Conference
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    Advantage Reveals Keynote Speakers for 2024 Conference

    News TeamBy News Team22/01/2024No Comments2 Mins Read
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    The Advantage Travel Partnership has unveiled its keynote speakers for the 2024 conference in Costa Mujeres, Mexico.

    Simon Ferguson and Jamie McDonald have been selected to provide insights into the travel and business landscape, promising a diverse programme.

    Simon Ferguson, who serves as the senior vice-president at Modaxo, will delve into the critical IT trends currently reshaping the global travel sector.

    With a rich history exceeding 20 years in leading travel and technology organisations, Ferguson is expected to offer practical solutions tailored for independent businesses.

    Joining Ferguson, Jamie McDonald, known for his incredible endurance feats, is set to inspire with his story.

    McDonald holds two Guinness World Records and has raised over £1 million for charity through his foundation.

    His narrative is one of overcoming challenges and giving back to society, offering profound lessons for attendees.

    Scheduled for May 15-18, the conference agenda includes a robust mix of keynote speeches and sessions.

    It promises engaging content focused on both business and leisure travel, catering to a broad audience.

    Delegates will gain valuable insights and strategies applicable to their respective fields of expertise.

    Julia Lo-Bue Said, Chief Executive at Advantage Travel Partnership, expressed enthusiasm about the keynote speakers.

    She highlighted Simon Ferguson’s extensive experience and passion for technology’s impact on businesses.

    Lo-Bue Said also noted Jamie McDonald’s motivational story, calling it humbling and inspiring.

    Ferguson’s career has significantly influenced the travel and technology sectors.

    His involvement since 2003 with various conferences underscores his commitment to innovation.

    Ferguson is particularly noted for launching the publication Travolution, further cementing his industry influence.

    Read Also  Innovative Incentives for Travel Agents Travelopia's Virtual Passport

    McDonald’s efforts have not only broken records but also made significant charitable contributions.

    His charity, Superhero Foundation, continues to support children in need, reflecting his dedication beyond personal achievements.

    This dedication has earned him accolades such as the Pride of Britain ‘Fundraiser of the Year’ in 2019.

    The conference is anticipated to foster networking and learning among travel professionals.

    Both Ferguson and McDonald are poised to offer enriching perspectives that align with the conference’s goals.


    The 2024 Advantage Travel Conference is set to be a pivotal event, offering unique insights and inspiration to all attendees.

    With speakers like Ferguson and McDonald, delegates can expect a blend of expert advice, innovation, and motivational stories.

    charity Travel Industry
    News Team

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    Vancouver Island Sees Unexpected Surge in Domestic Tourism

    07/02/2026

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