The Advantage Travel Partnership is gearing up for its much-anticipated 2024 conference with a theme focused on innovation and future growth. Set to occur in a stunning Mexican resort, the event promises insights from notable industry leaders.
With esteemed speakers such as Natalie Campbell and Lisa Minot, the conference is positioned as a pivotal event for industry stakeholders. The theme, ‘Buen Futuro – Pace. Passion. Purpose.’, reflects a commitment to forward-thinking strategies and collaborative success.
Conference Theme Unveiled
The upcoming conference promises to inspire with its theme, ‘Buen Futuro – Pace. Passion. Purpose.’ Scheduled for May 15-18 at the luxurious Grand Palladium Costa Mujeres Resort and Spa in Cancun, Mexico, the theme encapsulates a forward-looking vision for the travel industry. Chief Executive Julia Lo-Bue Said explained that the theme signifies a positive outlook and highlights the industry’s transformative power.
The theme emphasises three core elements: ‘Pace’ underscores the critical need for agility in the ever-evolving travel landscape. ‘Passion’ reflects the commitment required to drive innovation and success. Finally, ‘Purpose’ speaks to the underlying motivations that fuel the industry’s progress. Collectively, these elements represent a comprehensive framework for navigating future challenges and opportunities.
Esteemed Speakers Announced
This year’s speaker line-up has expanded to include Natalie Campbell and Lisa Minot, joining previously announced speakers such as Simon Ferguson and Jamie McDonald. Natalie Campbell, the co-chief executive of Belu Water, brings a wealth of experience from her work with social innovation and as a former director of The Royal Foundation. Additionally, she is an independent candidate for Mayor of London.
Lisa Minot, renowned for her extensive career at The Sun, brings insights as a travel expert frequently featured on national media. David Meade, a seasoned moderator of Advantage conferences since 2018, will guide discussions, ensuring a rich exchange of ideas and perspectives.
Insights from Julia Lo-Bue Said
Julia Lo-Bue Said expressed her excitement about this year’s conference theme and esteemed speakers. She highlighted the profound impact both Natalie and Lisa are expected to have, describing their experiences as both insightful and motivational.
Lo-Bue Said explained that Lisa Minot would illuminate aspects of the UK consumer travel landscape. Meanwhile, Natalie Campbell will address the evolving responsibilities of businesses today. Her session aims to inspire businesses to align with broader societal goals, advocating for sustainable practices and ethical leadership.
Moderator David Meade’s Role
David Meade has been confirmed as the conference moderator, a role he has expertly filled since 2018. His experience promises to bring a cohesive narrative to the event, ensuring all discussions align with the overarching theme.
Meade’s moderation is expected to enhance the conference’s effectiveness, facilitating speaker engagement and ensuring seamless transitions between sessions. His ability to engage the audience and elicit key insights from speakers will enrich the conference experience, providing delegates a comprehensive overview of critical topics.
Conference and ITMC Summit Synergy
The conference will run in conjunction with the ITMC Summit, creating a synergistic platform that amplifies both events. This collaboration aims to foster broader industry discussions and networking opportunities for attendees.
Delegates will benefit from this dual event structure, gaining insights from both the Advantage Travel Partnership’s forward-thinking initiatives and the diverse expertise present at the ITMC Summit. Combined, these events promise a rich tapestry of knowledge and a broad spectrum of perspectives.
Anticipation for Cancun Event
Anticipation builds as the conference, set in the exquisite surroundings of Cancun, Mexico, approaches. The venue, Grand Palladium Costa Mujeres Resort and Spa, offers an ideal backdrop for meaningful dialogue and networking.
This setting is not only picturesque but symbolic of the conference’s themes of transformation and progress. Attendees can expect to leave not only refreshed by the location but invigorated by the forward-looking discussions and strategic insights shared throughout the event.
Culminating Thoughts
The Advantage Travel Partnership conference 2024 is poised to set a benchmark in the industry with its innovative theme and illustrious speakers. It serves not only as a platform for sharing ideas but as a catalyst for industry advancement and collaboration.
The upcoming conference in Mexico is more than just an industry gathering. It’s a vision for the future, encapsulating optimism and strategic anticipation.
With its distinguished speaker list and compelling theme, the event is set to influence the travel industry significantly, fostering innovation and collaboration.
