EasyJet holidays is launching a new initiative to encourage families to travel with grandparents with their ‘Grans Go Free’ offer.
This strategic plan seeks to acknowledge and celebrate the pivotal role grandparents play in familial dynamics, while encouraging more inclusive family trips across Europe.
Encouraging Multigenerational Travel
With a growing interest in multigenerational travel, EasyJet holidays introduces the innovative ‘Grans Go Free’ initiative. This offer is strategically launched to bring families together, allowing grandchildren and grandparents to share holiday experiences without the extra cost of an additional traveller. This move comes amidst rising demand for family-oriented trips that cater to all age groups, including the elderly.
Research indicates that family trips that include the older generations are often more enriching. EasyJet holidays aims to facilitate these family bonds by making it financially viable for families to include grandparents. By eliminating the travel cost for grandparents, families are encouraged to explore destinations such as Spain, Greece, and Italy with their older relatives.
The Nature of the Offer
The ‘Grans Go Free’ deal allows grandparents to travel free of charge when accompanying their families. However, there are certain conditions attached: the grandparent must be part of a family booking that includes at least one child, and proof of age and relationship is required upon check-in.
This offer aligns with EasyJet holidays’ broader strategy to expand their market by tapping into the multigenerational travel trend. With limited slots available, the deal is positioned as an exclusive opportunity for families to gain substantial savings while enhancing familial connections.
Insights from Market Research
A recent poll revealed that over half of British families have never travelled abroad with grandparents, highlighting a significant gap in multigenerational travel.
Additionally, 56% of people regret not spending more time with grandparents, whilst a substantial 59% express a desire to do so on holidays. These findings underscore the potential market for EasyJet holidays’ latest offer, designed to meet this apparent demand. The company believes this initiative will strengthen family bonds by providing opportunities to create lasting memories.
Popular Destinations
Spain, Italy, and France emerge as top destinations for multigenerational travel, according to EasyJet’s research. These countries offer a blend of cultural and leisure activities suitable for all ages, enhancing their appeal to families planning inclusive holidays.
Interestingly, a significant 54% of respondents stated that they would prefer grandparents to choose the holiday destination, underscoring the importance of making such travels enjoyable for all family members. This approach also fosters a sense of involvement among the older generations, motivating more families to embark on such journeys.
Economic Considerations
Financial dynamics within families play an influential role in holiday planning. Nearly half of the survey respondents noted that grandparents are often the larger earners, yet only 35% would expect them to contribute financially to holiday expenses.
Instead, many families prefer to treat their elders, with only 39% asking grandparents to cover their share and 21% expecting them to pay for a few meals. The economic feasibility of the ‘Grans Go Free’ offer might thus be particularly attractive, taking financial pressure off familial decision-making on who pays for what during holidays.
Strengthening Family Bonds
Matt Callaghan, chief operating officer at EasyJet holidays, emphasised the special nature of the grandparent-grandchild relationship, describing it as a unique family bond that deserves investment. By bolstering these relationships through travel, families can benefit from shared experiences and wisdom passed down generations.
Callaghan notes, “The joy of a getaway is amplified when shared across generations.” Families gain the chance to make beautiful memories, while parents might even enjoy the occasional free babysitting opportunity – a win-win for all involved.
Conclusion of the Offering
The ‘Grans Go Free’ initiative by EasyJet holidays represents a thoughtful approach to fostering intergenerational connections through travel.
The initiative is a testament to EasyJet holidays’ commitment to promoting family togetherness, making multigenerational travel more accessible and affordable. By allowing grandparents to travel free, they facilitate richer family experiences and create cherished memories.
