TTC Tour Brands is strategically expanding its sales team to support its growth ambitions.
With roles targeting areas in the UK and a focus on sustainability, the company plans to tap into emerging market trends and enhance support to homeworking agents.
Recruitment Drive to Support Ambitious Growth
TTC Tour Brands is actively seeking to bolster its sales force with the recruitment of a sales manager focused on homeworking agents and two area sales managers. These new roles aim to support the company’s ambitious growth plans. The addition of these positions is a strategic response to the expanding demand within the agent market.
Tailored Support for Homeworking Agents
The sales manager role specifically designed for homeworking agents reflects valuable feedback received from agent partners. This position will offer flexible, tailored, and in-depth support to this important and expanding segment. By creating this role, TTC Tour Brands seeks to enhance the efficiency and effectiveness of its interactions within this niche.
New Area Managers for Regional Focus
The newly created area sales manager roles will cover agencies in northern and central England as well as Scotland and Northern Ireland. The latter is a first for TTC, marking a significant dedication to enhancing support for Scottish and Northern Irish agents. This regional focus underscores the company’s commitment to providing targeted support and developing strategic regional relationships.
The appointment of these roles follows the strategic appointments in November, with Kelly Walker becoming the sales director for Europe, the UK, and Ireland, and Polly Poulton taking on the role of national account manager. These appointments are part of the broader strategy to solidify TTC’s growth in key markets.
Focus on New Tours and Sustainability
Kelly Walker has emphasised the brand’s focus on launching new tours and experiences that align with evolving consumer preferences. Sustainability remains at the forefront of these offerings. The company is actively tapping into current market trends while enhancing their sustainability practices. Walker stated, “We are focusing on offering and developing some great new tours and experiences across our brands.”
With sustainability as a primary consideration, these initiatives are expected to attract a diverse clientele, engaging them in novel and responsible travel experiences.
TTC Tour Brands has also enlisted a new communications agency, FleishmanHillard, to collaborate with Anna Vine, UK & Europe head of marketing. This partnership aims to bolster the company’s marketing and communication efforts, ensuring a cohesive strategy that highlights their sustainability commitments and innovative tour offerings.
Growth in Key Markets
TTC anticipates significant sales growth, particularly in markets such as Asia (with a focus on Japan), the US, Canada, and Europe. Scandinavia, in particular, is witnessing a surge in demand. The implementation of targeted strategies in these regions is expected to amplify growth and brand visibility.
Trafalgar, Insight Vacations, and Costsaver are spearheading this growth with their Big Tour Sale, offering discounts ranging from 15-20%. Contiki is also participating with discounts of up to 25% for bookings made before the end of February. These promotional efforts are designed to capitalise on the current travel trends and drive increased bookings.
Leadership and Vision
Kelly Jackson, EMEA managing director of TTC Tour Brands, expressed enthusiasm about the company’s progress. She mentioned, “2024 has got off to a great start. We are seeing superb sales growth in the UK.” The growth strategy includes further enhancing brand awareness and strengthening partnerships with trade partners, who constitute over 80% of business.
The strategic direction set forth by the new leadership aims not only to bolster sales but also to solidify TTC Tour Brands’ market position as a leader in sustainable and innovative travel solutions.
Ongoing Commitment to Trade Partners
TTC Tour Brands is deeply committed to sustaining and nurturing relationships with its trade partners. These partners are pivotal to the company’s success, making up a significant portion of their business strategy. This commitment is evident in TTC’s continuous efforts to provide tailored support and engage with partners effectively.
The recruitment drive by TTC Tour Brands symbolises a strategic step in their expansive growth agenda. By focusing on regional leadership and sustainability, the company is poised to harness emerging travel trends and enhance its market position.
As TTC Tour Brands embarks on this path of growth and innovation, the emphasis on sustainability and tailored agent support will likely yield significant dividends in the competitive travel industry.
