TTC Tour Brands recently orchestrated a day-long event in London, hosting 30 agents to foster deeper engagement with trade partners.
This initiative is part of a strategic push to enhance the visibility of its brands and to cultivate a robust network of informed agents.
An Engaging Initiative by TTC Tour Brands
In an effort to bolster engagement within the trade sector, TTC Tour Brands organised an exclusive day out in London for 30 agents, showcasing the diverse experiences their brands offer. The initiative underscores the company’s commitment to strengthening relationships with trade partners and enhancing its brand visibility across the UK.
The initiative is part of TTC Tour Brands’ strategy to expand its UK sales team and boost the profile of its five primary brands: Contiki, Costsaver, Trafalgar, Insight Vacations, and Luxury Gold. By inviting agents to experience first-hand the unique offerings of these brands, the company aims to cultivate a network of knowledgeable and enthusiastic brand advocates.
Experiencing Travel Through ‘Make Travel Matter’
A highlight of the day was the ‘Make Travel Matter’ experience, which included a gin-tasting session at The Rum House in Stratford and a culinary walking tour in Soho. These activities were designed to give agents a sense of the enriching and culturally immersive experiences in which TTC Tour Brands specialises.
The ‘Make Travel Matter’ campaign focuses on the importance of sustainable and responsible tourism, emphasising the need to give back to the communities visited. This theme was central to the activities of the day, with agents gaining insight into how these elements are integrated into travel experiences.
Culinary Delights and Cultural Exploration
The walking tour of Soho provided agents with an opportunity to savour a variety of international cuisines, illustrating the diversity and richness of cultural experiences offered by TTC Tour Brands.
During the Soho tour, agents sampled dishes that ranged from Cantonese-style delicacies in Chinatown to traditional Italian fare at Lina Stores on Brewer Street, providing a firsthand experience of the culinary journeys available to travellers.
This experiential tour aimed to equip agents with the knowledge and insights necessary to effectively communicate the value of these experiences to potential clients.
Reflections from Participants
Graham Lawrence, a Travel Counsellors agent from Surrey, expressed his appreciation for the event, highlighting the opportunity to learn about the extensive portfolio of TTC Tour Brands. “It was a great day all round spent with some lovely people, learning about the fantastic proposition of the portfolio of TTC Tour Brands and getting our own little taster of the quality of experience from a client’s perspective,” he remarked.
The event not only enhanced agents’ understanding of TTC Tour Brands’ offerings but also strengthened professional relationships, fostering a sense of community among participants.
Strategic Goals and Future Plans
The London event is part of TTC Tour Brands’ broader objective to expand its influence in the UK market by enhancing brand awareness and building a robust network of trade partners.
By providing agents with firsthand experiences of the brand’s offerings, TTC Tour Brands intends to empower them as informed representatives who can effectively communicate with and attract potential customers.
The company intends to leverage the success of this event to inform future initiatives aimed at increasing trade engagement and fostering sustainable growth within the competitive travel industry.
The Importance of Trade Engagement
Trade engagement remains a critical component of TTC Tour Brands’ strategy, with events like the London day out playing a pivotal role in nurturing relationships and driving brand advocacy.
Such initiatives not only promote the brand but also demonstrate a commitment to collaboration and mutual growth between TTC Tour Brands and its trade partners.
Concluding Thoughts
Overall, the London day out was a concerted effort by TTC Tour Brands to strengthen its presence in the UK market, emphasising the value of direct engagements with trade partners.
The London event marked a significant step in TTC Tour Brands’ strategy to expand its market presence through meaningful engagement with trade professionals.
