Classic Collection has unveiled insights into how travel agents are utilizing rewards cash, marking preferences among high street giants.
With reloadable Black Cards, agents are provided with seamless spending capabilities that align with their booking efforts and reward them accordingly.
Top Choices Among Agents
High street brands such as Marks & Spencer, Boots, and John Lewis are notably preferred by agents spending rewards cash from Classic Collection’s incentive scheme. Other popular choices include Argos, Sainsbury’s, New Look, and River Island. This highlights a trend where agents favour established retailers, reflecting their spending habits and preferences within the reward programme.
Functionality of the Black Card
Reloadable Black Cards offer agents the flexibility to spend earned rewards from their bookings, enhancing their experience. These cards act similar to debit cards, allowing spending flexibility on various needs, from fuel to reducing winter fuel bills. They highlight an approach towards convenience for the agents, providing a valuable tool for personal and professional expenses.
Cash rewards, varying between £10 to £1,000 per booking based on total booking value, are deposited monthly onto these cards. This structure ensures agents can continuously benefit from their bookings, emphasising the incentive’s value.
Demographics and Spending Behaviour
Most card users are aged between 41 and 60, indicating a mature demographic trend in reward spending.
Only 8% of users fall in the 21-30 age group, and a mere 2% are aged between 71 and 80. This demographic insight provides an understanding of the age-related spending preferences among agents.
On average, agents spend up to £200 per cardholder, and a striking 76% of the loaded amount is utilised within the first three months of issuance. The period leading up to Christmas, alongside the start of summer, is recorded as a peak time for spending activities, reflecting seasonal patterns.
Summer of Love Campaign
In a recent initiative, ten agents collectively received £5,000 loaded onto their Black Cards as part of the operator’s ‘Summer of Love’ campaign. This strategic move underscores Classic Collection’s commitment to rewarding its agents and promoting higher engagement levels.
Trade marketing and engagement manager, Manisha Blair, indicated excitement about the flexibility offered through the scheme, citing it as the best agent incentive available.
Versatility of Spending Options
While agents predominantly spend at high street stores, the Black Card’s versatility includes other uses, such as filling up vehicles or saving for energy bills. This adaptability denotes the card’s wide-ranging benefits.
Manisha Blair emphasised the advantage of getting a head start on Christmas shopping, showcasing the card’s practical and timely benefits.
The ability to use the card like a debit card enhances its utility, supporting diverse spending preferences and needs across personal and professional domains.
Agent Incentives and Benefits
Agents are encouraged by the scheme’s design, which facilitates spending flexibility and aligns effectively with their professional achievements, promoting a positive cycle of engagement and reward.
The plan not only incentivises bookings but also supports personal financial management, offering a dual advantage that fosters agent satisfaction.
Seasonal Spending Insights
Spending spikes are noticed particularly during key months: October to December and May, associating these times with increased reward utilisation.
Classic Collection’s reward scheme provides agents with significant spending flexibility, enhancing both their personal and professional realms.
The insights into spending habits underscore a successful model of incentivisation that aligns with agents’ preferences and seasonal trends.
