The cruise industry faces criticism regarding its effects on local communities, but NCL president David Herrera offers a different perspective.
- Herrera argues that the industry’s reputation for overtourism is undeserved and highlights NCL’s proactive approach to solutions.
- Citing specific strategies, Herrera emphasizes the company’s commitment to working collaboratively with destinations.
- NCL is adjusting itineraries to address concerns about overtourism, demonstrating adaptability.
- The focus remains on benefiting local economies through responsible tourism practices, according to Herrera.
The cruise industry often finds itself at the centre of debates concerning its environmental and social impacts on port communities. According to David Herrera, the president of Norwegian Cruise Line (NCL), the sector unjustly receives significant criticism. In a recent panel session in Venice, Herrera contended that NCL is actively pursuing a more solution-oriented approach to these concerns.
Addressing the issue of overtourism, Herrera acknowledged that it is a priority for NCL, stating, “It’s on our radar.” He illustrated NCL’s commitment to collaborating respectfully with destination partners. The company exemplifies this through its willingness to modify itineraries, adjusting port arrival and departure times based on local requests. This flexibility demonstrates NCL’s readiness to not only adapt but to act as a respectful partner focused on mutually beneficial outcomes.
Herrera explained that the industry’s negative reputation arises from visible elements, such as the presence of large ships and assumed pollution, without recognition of the proactive measures being implemented. He stated, “Before we say we’ll leave, we want to reinforce the type of partner we want to be,” highlighting the importance of establishing strong partnerships with travel and destination stakeholders.
NCL remains committed to enhancing the tourism experience for both its passengers and the local communities involved. Herrera emphasized that their travellers, distinguished by their interest in unique experiences, contribute positively to the local economies they visit. This aspect of the cruise experience further encourages the reinforcement of partnerships with communities, aiming to find common ground that benefits all parties.
In striving to improve relationships with destination communities, NCL showcases a commitment to responsible and sustainable tourism.
