Intrepid Travel has introduced a new sustainability handbook aimed at assisting travel agents in promoting sustainable tourism.
- This handbook serves as a practical tool, offering facts, product case studies, and clear definitions to aid agents in discussing sustainability.
- Global environmental impact manager Dr. Susanne Etta emphasised the handbook’s role in empowering agents to articulate sustainable travel effectively.
- The intention behind the handbook is to inspire agents to integrate sustainability into their skillset, influencing customer choices for positive change.
- Intrepid emphasizes that the shared insights presented in the handbook are meant to support industry-wide education without a competitive edge.
Intrepid Travel, a leader in sustainable tourism, has launched a comprehensive sustainability handbook tailored for travel agents. This resource is designed to equip agents with the necessary tools to promote and sell sustainable travel options effectively to their clients. The handbook is readily available for download at no cost, thus ensuring wide accessibility across the industry.
The handbook contains an array of useful components such as facts, product case studies, and straightforward definitions. These elements are intended to simplify complex sustainability concepts, making them more approachable for both the agents and their clients. Dr. Susanne Etta, Intrepid’s global environmental impact manager, highlighted the importance of creating this handbook in response to feedback from travel agents who indicated a need for clearer sustainability resources.
Dr. Etta elaborated, “We created this handbook after hearing from travel agents that there’s a lack of resources available that break down what sustainable travel actually is and to empower them to then explain this to their customers.” The handbook is crafted to bolster the confidence of travel agents, allowing them to become effective advocates for sustainability in tourism.
Further, the handbook serves as an inspiration for agents to incorporate sustainability into their repertoire of skills. By doing so, agents can leverage their influence to guide customers towards more sustainable travel choices, thereby contributing to the global sustainability movement. Dr. Etta expressed a desire for all agents to become champions of change, stating, “We hope that by providing this resource, we can inspire agents to add sustainability to their toolkit of skills, empower their clients and become champions of change.”
Intrepid Travel’s initiative underscores their commitment to industry-wide education and awareness. By sharing these insights without seeking a competitive advantage, they hope to foster a collaborative environment in the travel industry focused on sustainable development. The handbook is positioned as a neutral educational tool, promoting collective growth and understanding within the sector.
Intrepid Travel’s sustainability handbook is a significant step towards empowering agents to champion sustainable tourism.
