Riviera Travel has announced the promotion of Will Sarson to a newly established role as Product Director, marking a significant step in the company’s executive restructuring.
- Sarson, a longstanding member of Riviera Travel, will be pivotal in driving the company’s ambitious product development strategies.
- Joanne Lynn continues to lead as Head of Product for Europe, ensuring stability and continuity in the company’s European offerings.
- The company’s initiative reflects its commitment to innovation and adapting swiftly to market demands.
- This strategic move aligns with Riviera Travel’s ambitious expansion plans for 2026 and beyond.
In a significant development, Riviera Travel has promoted Will Sarson to the newly created position of Product Director. This role is a crucial addition to the company’s executive team, underscoring its strategic emphasis on product innovation and development.
Sarson, who has been with Riviera Travel for nine years, has an extensive background in handling the company’s cruise and long-haul product lines. His expertise is expected to enhance the company’s ability to innovate and deliver products that meet evolving customer expectations.
The promotion also brings Sarson into direct collaboration with Chief Operating Officer Robin Shaw, highlighting a concerted effort to align product strategies with the company’s broader operational goals.
Joanne Lynn retains her position as Head of Product for Europe, a role crucial for maintaining the strength and quality of Riviera’s European river cruise and escorted tour offerings. This continuity is vital as the company aims to augment its product range while maintaining high standards.
Riviera Travel’s decision to advance Sarson is part of its strategy to maintain a robust pipeline of innovative travel programmes, including the launch of new ships and the enhancement of touring options. Sarson commented on his new role, “Curating the perfect holidays for our customers has always been at the heart of Riviera, and I am thrilled to be taking the lead on that as we enter a very exciting period.”
Will Sarson’s promotion is a strategic move that positions Riviera Travel for a dynamic era of product innovation and market expansion.
