AmaWaterways has welcomed a new business development manager, highlighting its ongoing expansion efforts within the Southeast of England. Anna Borrer joins the team, bringing a wealth of experience from her extensive career in the travel industry.
With her expertise, AmaWaterways aims to enhance its market presence and strengthen relationships with trade partners. Her previous roles are expected to provide strategic insights and innovative solutions to drive business growth.
Appointment of Anna Borrer
AmaWaterways has appointed a new business development manager for the Southeast region of England, demonstrating its commitment to reinforcing its market presence. Anna Borrer, a professional with extensive expertise in the travel industry, joins the company after a notable tenure at Travelosophers, where she served as training and development manager for two years. Borrer’s career further extends to prominent roles at Cosmos, Globus, and Avalon Waterways, where she held the position of senior business development manager for six years. Her robust background in the industry is expected to be a strategic asset for AmaWaterways.
Strategic Insights from Andrea Stafford
Sales Director Andrea Stafford expressed enthusiasm about the addition of Borrer to the team, noting the exciting prospects of the coming year. “We are really excited to have Anna join the team in what is an exciting year for AmaWaterways, with record trade sales in January plus new ships and destinations in the pipeline,” she remarked. Stafford emphasized the importance of maintaining strong relationships with existing partners while also expanding their network.
More than 90% of AmaWaterways’ sales are achieved through agents, underscoring the significance of their role in the company’s success. The strategic recruitment of Borrer is seen as a pivotal move to bolster these relationships and leverage her experience for future growth.
Anna Borrer’s Enthusiastic Return
Borrer’s previous roles have prepared her well for her current position. Her career has spanned significant roles with industry giants such as Cover-More, Virgin Holidays, and Thomas Cook, providing her with a substantial foundation to leverage in her new capacity. Her comprehensive experience of over 25 years in the industry reflects her dedication and deep understanding of the travel business, making her a valuable addition to AmaWaterways.
The Role of Trade Partners
Trade partners are integral to the operational fabric of AmaWaterways, providing the company with a robust sales channel that contributes significantly to its overall success. Borrer’s expertise is expected to enhance these partnerships, offering insight and strategies to strengthen collaboration and optimise performance.
As AmaWaterways continues to expand, the focus on trade partnerships and the strategic roles they play remain pivotal. Borrer’s appointment stands as a testament to the company’s commitment to fostering these relationships and driving continued growth in the sector.
Upcoming Prospects and Initiatives
The integration of Borrer into the team is anticipated to play a critical role in the unfolding of these strategies. Her extensive experience and industry knowledge are expected to contribute significantly to the successful implementation of AmaWaterways’ ambitious plans. As the company ventures into new territories, her role will be vital in navigating challenges and capitalizing on opportunities.
Conclusion
The recruitment of Anna Borrer is a strategic move by AmaWaterways to strengthen its business development initiatives in Southeast England. Her extensive industry experience and proven track record are anticipated to bolster the company’s growth and enhance its trade partnerships, ensuring a prosperous future.
AmaWaterways’ strategic decision to recruit Anna Borrer as a business development manager reaffirms its commitment to growth and partnership. Her vast industry experience is set to play a pivotal role in enhancing the company’s operations and driving future success.
