Protected Trust Services (PTS) has embarked on a strategic rebranding initiative, aiming to enhance its visibility and foster growth within the travel sector. The move is set to reshape the company’s identity and strengthen its engagement with existing and potential members.
The revitalised PTS brand features a new logo and website, designed to better represent its expanded service offerings. This transformation reflects a commitment to innovation and excellence, providing members with the tools and flexibility needed to succeed in a competitive environment.
The Rationale Behind the Rebrand
Protected Trust Services (PTS) has embarked on a new journey by unveiling a comprehensive rebrand aimed at boosting its profile and accelerating growth. The rebranding initiative is designed to enhance understanding within the trade sector about PTS’s mission and services. This includes modernising its image to attract new members and improve engagement with existing ones.
This rebranding isn’t just cosmetic. It marks a strategic move to reposition PTS from being seen solely as a provider of trust account solutions to a comprehensive service provider for travel firms. Chief Executive Daniel Landen emphasised that this transition aligns with the company’s commitment to simplifying travel management and providing innovative solutions to its members.
Key Features of the Rebrand
The rebranding effort introduces a new logo and a revamped website aimed at providing a more user-friendly experience. The website now features intuitive navigation to aid various types of businesses in accessing vital information efficiently. Additionally, PTS has introduced new taglines—’Trust in every booking’ and ‘Making selling travel simple’—replacing the old ‘Travel with trust’.
These updates reflect PTS’s evolution as a modern entity, focusing on flexibility and member growth. The goal is to offer a straightforward, reliable service that meets the diverse needs of its members while ensuring they have the necessary tools to thrive.
Broadening Service Offerings
PTS aims to broaden its range of services beyond trust account solutions. The rebrand highlights services like currency hedging, merchant services, franchise Atol, and travel software. By providing members with the flexibility to select their own travel suppliers, PTS aims to empower travel businesses to make choices that best suit their operational needs.
The inclusion of PTR compliance and trust account protection as part of the service portfolio positions PTS as a robust partner for travel firms. The company believes these enhancements will not only clarify its role in the industry but also enhance its appeal to prospective members.
Commitment to Member Success
Daniel Landen stated, “Protected Trust Services offers members freedom to control their business while handling the complexities behind the scenes.” This statement underscores a significant aspect of the rebrand, which is to ensure that members can focus on growth without being burdened by administrative challenges.
The company has prioritised making its offerings adaptable and affordable, portraying a vision of stress-free travel management. The intention is to cultivate a supportive environment where travel firms can excel unencumbered by traditional business stresses.
Enhancements to Digital Infrastructure
A major component of the rebrand is the simplified website, protectedtrustservices.com, which serves as a pivotal tool for current and prospective members. Enhancements include tailored content for various business types and increased contact options, streamlining the process of understanding how PTS can assist.
This improvement in digital infrastructure aims to make information more accessible and interaction more straightforward. The website is designed to provide comprehensive insight into PTS’s capabilities, helping users identify the services that best support their business objectives.
Upcoming Events
In continuation of its rebranding effort, PTS will host its inaugural conference in Warwickshire from September 25 to 27. This event is anticipated to further engage members and showcase the enhanced service offerings. It provides an opportunity for industry networking and strategic discussions.
The conference aims to foster collaboration and share insights on the evolving landscape of travel services. This aligns with PTS’s objective of being an indispensable resource and partner for its members, enabling them to navigate industry challenges effectively.
The rebranding of PTS signifies a landmark shift in its operational strategy. This initiative not only revitalises the company’s image but also underscores its dedication to supporting member success through comprehensive services.
As PTS moves forward, it remains committed to simplifying travel management and fostering an environment where members can thrive effortlessly. The rebrand is a testament to the company’s forward-thinking vision and enduring commitment to its member base.
