Quark Expeditions has forged a strategic alliance with the Association of Touring and Adventure Suppliers (Atas), marking a significant step in its mission to enhance trade relationships in the UK.
The cruise line seeks to harness this partnership to broaden its reach, ensuring UK travellers can explore the extraordinary polar regions through their tailored expedition experiences.
Quark Expeditions aims to leverage its Atas membership by fortifying existing partnerships and cultivating new ones with UK travel agents. The ultimate goal is to provide UK travellers with unparalleled access to polar expeditions. EMEA Regional Sales Director Becky Francis, appointed in September, champions this initiative, spotlighting trade sales as pivotal to global growth.
By cultivating a strong partnership with UK agents, Quark Expeditions positions itself uniquely in the market. This strategic engagement is expected to enhance agents’ portfolios by introducing awe-inspiring journeys.
Such initiatives not only amplify Quark’s visibility but also reinforce its reputation as a leader in polar expeditions, eager to engage with dynamic agents.
These adaptations underscore Quark’s readiness to accommodate the evolving tastes of UK holidaymakers, positioning it as a prime choice for adventurous travellers.
The growth in interest for polar destinations further distinguishes Quark Expeditions as a desirable partner for those seeking unparalleled travel experiences.
Atas director Claire Brighton highlighted the partnership’s potential, enabling agents to effectively market and sell Quark’s polar itineraries.
The alliance with Atas demonstrates Quark Expeditions’ unwavering commitment to the travel trade, aiming to provide UK agents with the tools and knowledge needed to promote their breathtaking polar journeys.
As Quark Expeditions embarks on its partnership with Atas, the emphasis remains on expanding UK market reach through effective collaboration.
With support from UK travel agents, Quark is well-positioned to lead the charge in promoting polar adventures, offering unique and awe-inspiring travel experiences. The future of polar exploration, facilitated by Quark Expeditions, promises to be vibrant and dynamic.
