Travel Counsellors has announced a strategic appointment to strengthen its training initiatives. Kristina Seed, with over 25 years in the travel industry, joins as a learning and development executive.
This newly created role responds to the growing demand for travel training expertise. Seed’s extensive background with Co-op Travel and Thomas Cook will be pivotal in shaping impactful training programmes for new joiners.
Harnessing Industry Expertise
Kristina Seed’s appointment marks a significant step for Travel Counsellors as they bolster their training division. With a career starting at Co-op Travel and a vital role post-merger with Thomas Cook, Seed brings invaluable experience to the table. This role intends to fine-tune the training strategies aligning with the dynamic travel landscape.
Travel Counsellors’ franchise sales director, Matt Harding, expressed his enthusiasm about Seed’s appointment, highlighting her extensive experience and dedication as key assets. Harding said, “With her experience and passion, Kristina will greatly contribute to our community’s development of travel entrepreneurs.”
Growing Demand and Strategic Response
The creation of this executive role reflects Travel Counsellors’ need to address increasing demands within the travel training sector. Seed’s new position is structured to meet high standards and expectations prevalent in the industry.
Her approach aims to deliver a robust training framework that empowers new joiners through thoroughly designed programmes. This strategy ensures that incoming travel counsellors are equipped with skills necessary to deliver exceptional customer service.
Aligning with Industry Best Practices
Seed has expressed a heartfelt welcome from her colleagues at Travel Counsellors. In her words, “The entire team has been fantastic,” illustrating the company’s supportive work culture.
Her focus lies in blending quality training with industry best practices. Seed aims to implement initiatives fostering both personal and professional growth among the travel counsellors.
Seed underscores the importance of nurturing talent in the competitive travel market. Her role will guide the development of personalised travel experiences, ultimately enhancing client satisfaction.
Impact on Travel Counsellors’ Growth
As Travel Counsellors expands, the training division plays a crucial role in sustaining qualitative growth. Seed’s contributions will support the organisation’s goal to continually attract new talent, which is vital for competitive standing.
With over 300 joiners in 2023 alone, the company’s global network includes 2,000 travel counsellors. This growth highlights the need for adept training programmes to maintain high service standards.
Fostering Future Leaders in Travel
Seed’s appointment is not just about addressing immediate needs but also about paving the way for future leadership within Travel Counsellors. Her approach is focused on creating training programmes that cultivate future-ready leaders in the travel sector.
Seed will leverage her previous roles in managing training quality to ensure programmes are comprehensive, reflecting evolving industry trends.
This new trajectory is expected to bring a transformative impact across the organisation, aligning with its long-term vision of fostering proficient travel professionals.
Embracing Innovative Training Solutions
Seed’s vision includes the adoption of cutting-edge technologies to enhance the learning experience for travel counsellors. Emphasising hands-on and interactive methodologies, her strategy is designed to ensure training efficacy.
The integration of digital solutions is a part of her plan to create adaptive and responsive training models that keep pace with technological advancements.
Ensuring Sustainable Growth
Seed’s leadership in training is crucial for maintaining sustainable growth at Travel Counsellors. Her commitment to high quality and innovative training solutions will ensure the company meets its strategic objectives.
Sustained training excellence will be key in maintaining Travel Counsellors’ reputation for delivering personalised and exceptional travel experiences.
Kristina Seed’s appointment signifies a forward-thinking approach by Travel Counsellors to meet growing demands through expertise-driven training. As the company continues to welcome numerous new joiners, Seed’s influence will be central in shaping a community of adept travel professionals ready for future challenges.
