Jet2holidays has significantly increased its Atol allocation, firmly establishing itself as a market leader.
The company has expanded its licensed capacity beyond 7 million, reinforcing its dominance in the competitive travel sector.
Following the recent Atol licence renewals by the Civil Aviation Authority, Jet2holidays has confirmed its position as the largest Atol holder. The company’s licence now accommodates over 7 million passengers, a substantial increase from the 6.7 million recorded earlier this year.
This growth not only cements Jet2holidays’ leadership in the market but also highlights its commitment to expanding its reach and improving travel experiences.
Tui remains a close competitor, holding its capacity at 5.85 million passengers. Meanwhile, easyJet holidays has climbed from fifth to fourth position, now surpassing three million, up from 2.2 million in March.
Garry Wilson, EasyJet Holidays’ chief executive, emphasised their commitment to sustainable growth, stating, “There is no point in chasing numbers, it’s got to be sustainable, but absolutely we will grow.”
Loveholidays retains its third-place ranking with over four million passengers, while On the Beach has moved up to fifth, despite a slight reduction in its Atol licence to 2.1 million.
Notably, Booking.com has seen a considerable decrease in capacity, dropping from 2.3 million in March to almost 1.3 million.
This reorganisation within the Atol table reflects changing dynamics and strategies among major travel companies.
British Airways Holidays is currently in seventh place with nearly 1.2 million, followed by BravoNext, Marella Cruises, and Expedia. Virgin Holidays ranks 11th with just over 300,000 registrations.
These shifts indicate how competitive the market remains, with companies adjusting their strategies to align with consumer demand and regulatory requirements.
Atol holders renewing licences in October are covered through to September 2025, while those renewing in spring will have allocations from April 2025 to March 2026.
The latest renewals have been described as ‘very stressful’ by regulatory specialists, underlining the complexity and importance of these processes for sustaining business operations.
As the industry looks forward to 2025, many of the largest Atol holders are planning to increase passenger numbers. This signals a period of anticipated growth and recovery for the travel industry.
Given the current landscape, companies are expected to continue adapting and strategising to meet evolving market needs and opportunities.
The comprehensive strategy adopted by Jet2holidays exemplifies resilience and foresight.
By enhancing their Atol capacity, leading companies like Jet2holidays are well-positioned to navigate the complexities of the travel sector and meet consumer expectations.
Jet2holidays continues to set benchmarks in the travel industry, showcasing robust growth and strategic planning.
With increased Atol capacity, the company reinforces its market position and prepares for future challenges.
