Classic Collection, in collaboration with SunExpress, has launched a comprehensive digital guide highlighting Turkey’s most sought-after holiday destinations. This guide aims to simplify travel planning for agents and travellers alike.
By presenting a curated selection of 12 popular properties, the guide not only emphasises the richness of Turkey’s offerings but also facilitates seamless travel arrangements through direct flights from the UK.
A Partnership for Enhanced Travel Experience
Classic Collection has embarked on a landmark partnership with SunExpress, marking a first for the airline to align with a UK operator for such an initiative. This collaboration aims to revolutionise the way travel agencies plan and offer Turkish holidays.
The digital guide meticulously showcases properties in regions such as Antalya, Belek, Fethiye, Olu Deniz, and Marmaris. Noteworthy is the guide’s focus on connecting 11 UK airports with prime Turkish destinations, ensuring ease of access for all travellers.
Expanding Capacity to Meet Demand
In response to the burgeoning demand for Turkish holidays, SunExpress has significantly expanded its flight capacity. The airline now operates 80 flights weekly to Antalya, along with 39 to Dalaman, nearly doubling its service offerings.
Si Morris-Green, director for B2B, stated, “the partnership since November 2022 has been highly beneficial for all involved,” highlighting the strong synergy between the organisations.
With enhanced flight options, the partnership is strategically positioned to cater to UK travellers seeking affordable and convenient holiday solutions from their local airports.
Innovative Booking Incentives
The new guide introduces attractive incentives to encourage bookings. Travellers can secure holidays with a modest £59 deposit per booking, enhancing the affordability of travel planning.
Additionally, a complimentary hold luggage allowance of 20kg per person is offered, adding further value to the travel packages.
Travel agents stand to gain significantly, with those booking Turkish holidays in August entering a prize draw. This includes a chance to win a seven-night stay at the Swandor Kemer Hotel or return flights for two, further incentivising engagement.
Agent Tools and Resources
The digital guide is accessible via Classic Collection’s comprehensive agent toolkit, providing a wide range of resources to facilitate efficient holiday planning.
Agents have access to detailed property descriptions, flight schedules, and competitive pricing strategies, ensuring they can offer tailored and attractive deals to clients.
Growing Market Interest in Turkey
There is an evident surge in market interest for Turkish destinations, a trend that this new partnership is poised to capitalise on. The guide not only covers popular tourist regions but also promotes lesser-known locales, encouraging a more diverse exploration of Turkish culture.
By highlighting both well-trodden and hidden gems, the guide provides a balanced view of Turkey’s offerings, catering to various traveller preferences.
The comprehensive nature of the guide supports both seasoned travel planners and newcomers, ensuring a smooth experience from enquiry to booking.
Benefits for the Travel Industry
This collaboration between Classic Collection and SunExpress sets a new standard for industry partnerships, showcasing how such alliances can enhance service offerings and client satisfaction.
By leveraging the strengths of both organisations, the partnership provides an integrated solution that simplifies the holiday booking process, making it more accessible to a broader audience.
Ultimately, the guide enhances the value proposition for agents and airlines alike, driving growth in a competitive market.
Looking Forward
As this partnership flourishes, there is potential for expanding similar initiatives across other destinations, further enhancing the travel industry’s adaptability and resilience.
The partnership between Classic Collection and SunExpress exemplifies a dynamic approach to modern travel planning. By offering comprehensive resources and incentives, they have set a benchmark for future collaborations within the travel sector, ensuring a seamless experience for agents and travellers alike.
