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    Home » Industry Criticised for Unrealistic Sustainable Aviation Fuel Claims
    Air Travel

    Industry Criticised for Unrealistic Sustainable Aviation Fuel Claims

    News TeamBy News Team08/01/2024No Comments4 Mins Read
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    Claims of sustainable aviation fuel (SAF) reducing environmental impacts face significant scepticism. Industry leaders are accused of misrepresenting SAF’s potential, likening the claims to ‘greenwash.’

    Matt Finch of Transport & Environment critiques these narratives, urging a nuanced approach to aviation’s decarbonisation, beyond current SAF efforts.

    Challenging the Realism of SAF Claims

    The aviation industry’s claims regarding the transformative potential of sustainable aviation fuel (SAF) have come under scrutiny. According to Matt Finch, a UK policy manager with Transport & Environment, these narratives are misleading and unrealistic. He has characterised them as ‘absolute greenwash,’ arguing that the minimal adoption of SAF – accounting for just 0.1% of aviation fuel – illustrates its limited impact and practicality.

    The dialogue surrounding SAF is marked by exaggerations, painting it as a catch-all solution to aviation’s environmental footprint. However, Finch points out the dissonance between expectations and reality. “SAF is portrayed as a global silver bullet,” Finch states. This portrayal contrasts sharply with its actual implementation and scale.

    Aviation’s Decarbonisation Challenges

    Finch highlights a critical issue: the transition of renewable fuel capacity to aviation could inadvertently elevate road transport emissions. This concern stems from the proposal to divert approximately 30% of renewable-fuel capacity, originally intended for road transport, to aviation. While this shift might reduce aviation-related CO2 emissions, it risks increasing those from road transport, suggesting an impractical trade-off.

    Insufficient action on decarbonisation efforts poses a longstanding issue for aviation. If the industry had addressed renewable-fuel developments 15 years ago, the necessary infrastructure might be in place today. This delay reflects the sector’s tendency to lag behind in adopting sustainable practices.

    Read Also  Qatar Airways Expands Boeing 777-9 Fleet with New Order

    Global SAF Mandate and Its Implications

    SAF mandates introduced by the EU and UK reflect efforts to bolster the fuel’s adoption rate. The EU plans to require 6% of aviation fuel to be SAF by 2030, while the UK targets a 10% threshold. However, these mandates primarily target fuel suppliers rather than airlines, raising questions about effective enforcement and practical outcomes.

    Concerns arise over how these mandates influence fuel suppliers who must adhere to them regardless of airlines’ actions. The mandates aim at a gradual increase in SAF’s market share, yet, they do little to address airlines’ operational roles and responsibilities in the transition. This gap highlights the challenges in balancing regulatory enforcement with industry collaboration.

    Finch asserts that such policies are emblematic of a broader pattern in regulatory frameworks, placing pressure on fuel producers without equally engaging airlines in the decarbonisation commitment.

    Critique of Emissions Trading Schemes

    Emissions trading schemes (ETS) in aviation, such as the International Civil Aviation Organisation’s (ICAO) Corsia, are critiqued by Finch as ineffective. Corsia’s design only covers growth in emissions beyond 85% of 2019 levels, excluding existing emission issues. This structure limits its scope to address the pressing environmental challenges.

    The ETS mechanisms, including those in Europe, face criticism for their limited geographical application, accounting for only 30% of aviation emissions. Corsia’s carbon pricing, estimated at about £1 per tonne, starkly contrasts with the higher £50-£100 range of the EU and UK systems, highlighting its inadequate impact.

    Finch’s analysis underscores the need for comprehensive, globally aligned carbon pricing strategies that extend beyond regional limitations to achieve meaningful reductions in aviation emissions.

    Read Also  Urgent Reforms Needed for European Airspace A Call from Airline Leaders

    Advertising Standards and Industry Accountability

    Finch commends the Advertising Standards Authority for holding airlines accountable for misleading environmental claims, with recent rulings against Air France, Lufthansa, and Etihad marking significant progress. However, he contends that tighter language controls are not sufficient to drive substantial change.

    Despite airlines acquiring more efficient aircraft, the industry’s overall emissions continue to rise, propelled by increased flight frequencies. This trend underscores the need for more stringent measures beyond advertising regulation to effect genuine environmental impact reduction.

    The aviation sector’s journey towards sustainability requires systemic transformation rather than superficial compliance adjustments.

    Hydrogen: A Glimpse into the Future

    Hydrogen emerges as a hopeful alternative fuel prospect for the aviation industry, with initial implementations already underway. While hydrogen-fuelled planes are not expected to become mainstream within the next quarter-century, their potential mirrors past developments in road transport technologies.

    Finch highlights the aviation sector’s potential to leverage hydrogen technology despite seeming challenges. The optimism surrounding hydrogen’s role in future aviation underscores the evolving landscape of sustainable aviation solutions.

    The journey toward hydrogen adoption may parallel historical shifts in transport energy, providing a transformative pathway for the aviation sector amid its current decarbonisation challenges.


    The scrutiny of SAF claims reflects broader challenges in aviation’s sustainability journey. Without embracing more comprehensive and actionable strategies, the industry’s environmental impact will likely remain significant.

    Hydrogen offers future potential, yet immediate actions are crucial for substantial progress in decarbonisation.

    aviation industry decarbonisation emissions trading schemes environmental impact greenwash hydrogen technology renewable fuel capacity SAF mandates sustainable aviation fuel Transport & Environment
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